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Relevant Information
Actionable Insights
SmarterDecisions
BetterOutcomes
IBM on Business Analytics
1990 PowerPlay
2003 ReportNet
What on Earth made this thing so unique?
3 Great Features: All Time Horizons
3 Great Features: Progressive Interaction
7 7
SALES REP
EXECUTIVE
CUSTOMERSERVICE
HR
MARKETING
INDIVIDUAL CONTRIBUTOR
FINANCE MANAGER
BUSINESS ANALYST
3 Great Features: Collaborative Business Intelligence
All Time Horizons Progressive Interaction
SALES REP
EXECUTIVE
CUSTOMERSERVICE
HR
MARKETING
INDIVIDUAL CONTRIBUT
OR
FINANCE MANAGER
BUSINESS ANALYST
Collaborative Business Intelligence
All in ONE place, all in ONE product
Introducing iPhone in the world of BI
Unified & Customizable workspace
C O G N O S
A revolutionary BI workspace delivered on a single proven platform
with seamless upgrade.
All Time Horizons
Progressive Interaction
Highly collaborative environment
Real-Time Analytics embedded
Powerful Statistics Embedded
Disconnected and Mobile Support
Looking VERY cool
Expanded definition of BI
Breadth of BI Capabilities
Scorecards & Dashboards, Reports
Ad Hoc QueryAnalysis & Data
Exploration
Trend & Statistical Analysis
What If Scenario Modeling
Predictive Modeling
1
Expanded definition of BI
Cost Effective Scale
Breadth of BI Capabilities
Scorecards & Dashboards, Reports
Ad Hoc QueryAnalysis & Data
Exploration
Trend & Statistical Analysis
What If Scenario Modeling
Predictive Modeling
1
2
Flexible AccessWork Disconnected Mobile Events & Alerts
Expanded definition of BI
Cost Effective Scale
Breadth of BI Capabilities
Scorecards & Dashboards, Reports
Ad Hoc QueryAnalysis & Data
Exploration
Trend & Statistical Analysis
What If Scenario Modeling
Predictive Modeling
1
2
Flexible AccessWork Disconnected Mobile Events & Alerts
Expanded definition of BI
Revolutionary Way to work with BI – Unified Workspace
Cost Effective Scale
3
Breadth of BI Capabilities
Scorecards & Dashboards, Reports
Ad Hoc QueryAnalysis & Data
Exploration
Trend & Statistical Analysis
What If Scenario Modeling
Predictive Modeling
1
2
What If Scenario Modeling
Predictive Modeling
• Ad Hoc Query• Analysis & Data
Exploration
Trend & Statistical Analysis
How are we doing?
Scorecards & Dashboards,
Reports
Immediate Insights to Business Performance
Breadth of BI capabilities
What If Scenario Modeling
Predictive Modeling
Scorecards & Dashboards,
Reports
Ad Hoc Query, Analysis & Data
Exploration
Why? Deeper Analysis of Trends & Patterns
Trend & Statistical Analysis
Breadth of BI capabilities
What should we be doing? Foresight to Plan & Allocate Resources
What If Scenario Modeling
Predictive Modeling
Scorecards & Dashboards,
Reports, Real-time Monitoring
• Ad Hoc Query• Analysis & Data
Exploration
Trend & Statistical Analysis
Breadth of BI capabilities
© 2011 IBM Corporation
Breadth of BI capabilities differentiated
Flexible AccessWork Disconnected Mobile Events & Alerts
Expanded definition of BI
Revolutionary Way to work with BI – Unified Workspace
Cost Effective Scale
3
Breadth of BI Capabilities
Scorecards & Dashboards, Reports
Ad Hoc QueryAnalysis & Data
Exploration
Trend & Statistical Analysis
What If Scenario Modeling
Predictive Modeling
1
2
© 2011 IBM Corporation
How our platform is differentiatedPlatform as an enabler to all these capabilities
© 2011 IBM Corporation
Platform - Proof of differentiation
Flexible AccessWork Disconnected Mobile Events & Alerts
Expanded definition of BI
Revolutionary Way to work with BI – Unified Workspace
Cost Effective Scale
3
Breadth of BI Capabilities
Scorecards & Dashboards, Reports
Ad Hoc QueryAnalysis & Data
Exploration
Trend & Statistical Analysis
What If Scenario Modeling
Predictive Modeling
1
2
Dashboards Reporting Query
Value of the Unified WorkspaceMultiple Products and Interfaces for Business Analytics• Multiple overlapping and inconsistent interfaces for different capabilities• Decisions made without transparency or alignment from others • Users have varied skills and needs• Disconnected and interrupted path from one capability to another
Analysis What If & Planning
Stats & Predictive
Dashboards & Scorecards Reporting Query
Value of the Unified WorkspaceOne Place For All Business Analytics!
Analysis What If & Planning
Stats & Predictive
UNIFIED WORKSPACE
• All capabilities – From one place without jumping to different, disconnected interfaces
• Collaborative BI – Form decision networks to establish accountability and accelerate alignment
• Progressive interaction – Interact and analyze information based on your needs & skills
• All Time Horizons – View historical, do analysis, model scenarios, and predict future results from one place
© 2011 IBM Corporation
Unified Workspace is differentiated in the market
← No capabilities
← Limited capabilities
← Full capabilities
← No capabilities
← Limited capabilities
← Full capabilities
← No capabilities
← Limited capabilities
Proof of differentiation
Explore interactively on a dashboard
Search assisted authoring for ease of use
Add other capabilities as needed for users with various skills/ needs
Flexible AccessWork Disconnected Mobile Events & Alerts
Expanded definition of BI
Revolutionary Way to work with BI – Unified Workspace
Cost Effective Scale
3
Breadth of BI Capabilities
Scorecards & Dashboards, Reports
Ad Hoc QueryAnalysis & Data
Exploration
Trend & Statistical Analysis
What If Scenario Modeling
Predictive Modeling
1
2
Progressive Interaction
• No one has the exact same skill set as another person• And no one has the exact same interest as another person• Each user interacts with the UI in a more progressive way
Target User Problem Interaction Value Received
Executive Busy & needs info now Dashboard 360 degree view
Biz User Who is buying what? Exploration Ease of use
Manager Why are sales low? Collaboration Fact based aligned decisions
Biz Manager Future product prices? What if Scenario View possibleimpact
Advanced user
No existing report for problem?
Business Insight Advanced
Self service reporting
Analyst Market positioning? External data Self service data
Progressive Interaction differentiated in the market
No capabilities →
Limited capabilities/Somewhat →
Full capabilities →
No capabilities →No capabilities →
Filtering, sorting, change charts for easy exploration in one place
Proof of differentiation
Do more in Business Insight Advanced
Self service authoring with external data
Flexible AccessWork Disconnected Mobile Events & Alerts
Expanded definition of BI
Revolutionary Way to work with BI – Unified Workspace
Cost Effective Scale
3
Breadth of BI Capabilities
Scorecards & Dashboards, Reports
Ad Hoc QueryAnalysis & Data
Exploration
Trend & Statistical Analysis
What If Scenario Modeling
Predictive Modeling
1
2
All Time Horizons
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Sales results to
date
Customer SLAs met?Price compared to
market?
Impact of changing sales
model?
© 2011 IBM Corporation
All Time Horizons differentiated in the market
No capabilities →
Full capabilities →
Limited capabilities →
Full capabilities →
Limited capabilities →
No capabilities →
Full capabilities →
Limited capabilities →
All Time Horizons - Proof of differentiation
Understand the past trends to determine future outcomes with Reports & Cognos Statistics
Understand present activities with Real-time MonitoringPlan possible futures with
What If Scenario Planning
Predict futures based on past with SPSS
Flexible AccessWork Disconnected Mobile Events & Alerts
Expanded definition of BI
Revolutionary Way to work with BI – Unified Workspace
Cost Effective Scale
3
Breadth of BI Capabilities
Scorecards & Dashboards, Reports
Ad Hoc QueryAnalysis & Data
Exploration
Trend & Statistical Analysis
What If Scenario Modeling
Predictive Modeling
1
2
Approves one report & adds comments to
another
Monitors Real-time data & comments
on activities
Collaborative BI
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Should our product mix & prices change
this year?
Creates community & activities
Reports BI evidence of impact on product mix & price changes
Designs workspace, reports & workflows
Predicts advertising impact on sales
© 2011 IBM Corporation
Collaborative BI differentiated in the market
Collaborative BI
← No capabilities
← Full capabilities
← Limited capabilities
Proof of differentiation
Collaborate with comments and annotations
Collaborate with activities on a dashboard
Collaborate & add BI evidence in activities in Lotus Connection
Extended Mobile Support
Active Reports – Disconnected Analytics offline in your browser(You can get you demo dashboard to play with this presentation)
Summary
All Time HorizonsCollaborative BI
Unified Workspace Progressive Interaction
Flexible AccessWork Disconnected Mobile Events & Alerts
Expanded definition of BI
Revolutionary Way to work with BI – Unified Workspace
Cost Effective Scale
3
Breadth of BI Capabilities
Scorecards & Dashboards, Reports
Ad Hoc QueryAnalysis & Data
Exploration
Trend & Statistical Analysis
What If Scenario Modeling
Predictive Modeling
1
2
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