aced session 7 aviation catalysing tourism estuardo robles - ciudad aeropuerto guatemala - final...

Estuardo Jose RoblesDevelopment Director

Ciudad Aeropuerto - Americastatarobles@ciudadaeropuerto.com

www.ciudadaeropuerto.com

© Copyright 2010 Ciudad Aeropuerto

ACED Session 7 - Aviation: Catalysing the Tourism

SectorCreating and ‘outdoor’ airport city at the gateway of Meso America - Guatemala

How does a strategic approach to the development of the Aviation sector lead to tourism growth for

a region?

© Copyright 2009 Ciudad Aeropuerto

Guatemala is well positioned

within the Americas

FL (2hr)

N.Y. (4hr) L.A. (4.5hr)

Bulk of region within a 4 hour flight

© Copyright 2009 Ciudad Aeropuerto

• Gateway to Mayan WorldGateway to Mayan World• 3 UNESCO Heritage Sites3 UNESCO Heritage Sites• 500+ Mayan ruins and 500+ Mayan ruins and

temples 90% of world temples 90% of world totaltotal

• Multicultural country Multicultural country (50% ethnic origin)(50% ethnic origin)

• Dubbed the “Land of Dubbed the “Land of Eternal Spring”Eternal Spring”

Guatemala Interesting Facts

Old Approach: If you build it… they will come.

© Copyright 2010 Ciudad Aeropuerto

Year 2004

•Highest growth rate in Latin America - Number of tourists (34%)

Year 2005

•“Best cultural destination in the world” BBC London

Year 2006 thru 2007 saw a growth in Air Services/Routes•New airlines, new routes, and frecuency increases

250+ weekly flights More Frecuencies: AA, Copa, Taca, United, Mexicana New Routes: Iberia, Continental-Petén, TACA-Lima New Airlines: Spirit, Iberia, InterJet, Aeromexico

Things were going well for Guatemala

© Copyright 2009 Ciudad Aeropuerto

2006: Ground Breaks on Airport Expansion Project in reaction to increased Passenger flows

© Copyright 2009 Ciudad Aeropuerto

Passenger Terminal was renovated and expanded

© Copyright 2009 Ciudad Aeropuerto

26 Gates - 450% increase, 3x baggage handling, 4x more customs stations, 10x

more parking, etc.

© Copyright 2009 Ciudad Aeropuerto

Remodeled and Modernized Passenger Facilities, yet original architecture &

design was mostly preserved

New Airport Terminal opened early 2008

© Copyright 2010 Ciudad Aeropuerto

With a brand new terminal originally built to cope with increased growth, 2008 and the Global financial crisis affected operations tremendously.

Then… along came 2008…

Years 2008 thru 2009:•Less airlines, less routes, and frecuency decreases

Strong reduction in weekly flights Less Frecuencies: AA Scratched Routes: Continental-Petén, Spirit-LAX Airline Exits: InterJet, Aeromexico, United, US-Airways

New Approach: Guatemala is improving its

approach and finding ways to increase its relevance and

importance to the Air Services Sector, including Tourism.

“If the concept of Airport City can be reinvented to create a livable, distinctive and sustainable urban development pole, then it is probably

here, in Guatemala City.”Mathis Güller, Rotterdam, July 2008

Güller Güller Architecture Urbanism - GGAU.net

Response in Mid 2008: Guatemala Airport City is Officially Launched

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Land Development: Strategic definition of land uses and priority

projects

Logistics, cargo & mobility

Passengers & tourism

Residential & business

Leisure & culture

Air side — Airport

06 AIRPORT CITY

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Inter-Modal Transportation Hub (BRT)Proposed integration to public transportation grid

Companies have been Attracted• 4,000 new jobs created in 2008/9• 3 Multinational Corporate Expansions

• Key Commercial Real Estate Projects• Confiansa El Cortijo I & II (Operational):

• 2M ft2 (200K m2) Warehouse/Logistics Park• Airport Technology Plaza (launch early 2011)

• 2M ft2 Class A/B office + retail & parking cap. 2,200

Upcoming Wave of Tourism:

1.More Destinations, less duration2.(-) Mega Hubs, (+) Feeder Hubs3.Shorter segments, longer layovers4.Word of Mouth Tourism5.Smarter, value/deal-seeking Tourist

© Copyright 2009 Ciudad Aeropuerto

End Goal : World’s first Outdoor Airportdue to: average temperature: 21°C

(70°F)Area already houses 3 Museums, ¼ mile Sculpture Walk, a Public Zoo, the official Craft Market and several Sports and rec facilities.

Catering to Transit/Short-visit passengersPlanned connection from AirportCity to Hotels and

Conventions: Intercontinental, Westin, Clarion, Accor, Crowne, Barcelo, Radisson, Holiday, others

© Copyright 2009 Ciudad Aeropuerto

Sculpture Corridor Completed 2009White Marble Sculptures, artists from 16 different

nations. All Passengers exiting the terminal are able to appreciate.

A strategic approach to the development of the Aviation

sector leads to tourism growth for a region

- Lower volatility- Higher profitability- Greater Sustainability

Estuardo Jose RoblesDevelopment Director

Ciudad Aeropuerto - Americastatarobles@ciudadaeropuerto.com

www.ciudadaeropuerto.com

© Copyright 2010 Ciudad Aeropuerto

ACED Session 7 - Aviation: Catalysing the Tourism

SectorCreating and ‘outdoor’ airport city at the gateway of Meso America - Guatemala