accountants the market place and threats ahead - practice growth consultancy, sales for...

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This is a free webinar from Sales For Accountants (by Insight Marketing) focused on the Market Place and the Threats Ahead. Incredible change has happened, in the market place and in our economy. And more is ahead. How has your firm coped and how will you respond now. We explore in this short insightful webinar, the key changes that have occurred and the main threats the industry faces ahead.

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Consultancy | Training | Implementation | Online | Offline | Practice Growth

The Market Place.... And the threats ahead.

Consultancy | Training | Implementation | Online | Offline | Practice Growth

Where are we now?• 1992 to 2007 the Economy grew by 2.68% pa • 2008 to 2009 the economy shrunk by 4.9%!

Consultancy | Training | Implementation | Online | Offline | Practice Growth

Consultancy | Training | Implementation | Online | Offline | Practice Growth

Consultancy | Training | Implementation | Online | Offline | Practice Growth

Whatever happens - remain agile

Further change is guaranteed therefore you must have a plan in place whilst remaining agile

“If you find change difficult you want to try redundancy”

Norman Swartzkoph

Consultancy | Training | Implementation | Online | Offline | Practice Growth

The Digital March

Accountant 5 millionAccountants 3.35 millionAccounting 11 millionChartered accountant 823kAppsBlogsCloud and SDE

Consultancy | Training | Implementation | Online | Offline | Practice Growth

The Digital March

Accountant 5 millionAccountants 3.35 millionAccounting 11 millionChartered accountant 823kAppsBlogsCloud and SDE

The rate of change & innovationwithin accountancy firms is less than the rate of innovation outside it

Consultancy | Training | Implementation | Online | Offline | Practice Growth

It doesn’t work anymore!

Do what you’ve always done……………..

Consultancy | Training | Implementation | Online | Offline | Practice Growth

It doesn’t work anymore!

Do what you’ve always done……………..

….and you’re unlikely to get what you’ve always got!

Consultancy | Training | Implementation | Online | Offline | Practice Growth

The Big Disconnect

• From our prospects• From our clients

Do what you’ve always done…………….. and you’re unlikely to get what you’ve always

got!

Consultancy | Training | Implementation | Online | Offline | Practice Growth

The Big Disconnect

• ICAEW Feb 2009!BEING UPDATED BY A AGE

• Only 39% of all accountancy firms have a website

• Only 22% of accountancy sole practitioners have a website

• 26% of all those believe their website has little or no value!!!

Consultancy | Training | Implementation | Online | Offline | Practice Growth

The Big Disconnect – It doesn’t work!

From marketing realities• PPC• Relational telemarketing• Websites• Direct mail• Referrals• Blogs• Apps

Consultancy | Training | Implementation | Online | Offline | Practice Growth

The use of smartphones is booming!

Consultancy | Training | Implementation | Online | Offline | Practice Growth

B.Y.O.D

Consultancy | Training | Implementation | Online | Offline | Practice Growth

Are you being left behind?

Consultancy | Training | Implementation | Online | Offline | Practice Growth

Don’t get left behind

Check the reality with;•App’s•Apples to accounting•Mobiles to MYOB

Consultancy | Training | Implementation | Online | Offline | Practice Growth

How does your website make you react?

Consultancy | Training | Implementation | Online | Offline | Practice Growth

Sadly, this website differentiates the firm.... In the wrong direction!

Consultancy | Training | Implementation | Online | Offline | Practice Growth

Consultancy | Training | Implementation | Online | Offline | Practice Growth

30 enquiries in 16 weeks since going live

Doubled phone enquiries

Websites work!

How seriously are you taking yours?

Consultancy | Training | Implementation | Online | Offline | Practice Growth

• How will your firm respond?• What steps are you already taking?• Three firms I’ve met with in the last week

alone have reported annual net growth of between 10-20%

Consultancy | Training | Implementation | Online | Offline | Practice Growth

Integrate

Consultancy | Training | Implementation | Online | Offline | Practice Growth

Key Threats still ahead...

• Apples to Accounting...• Your current clients...• Compliance fees...• Legislation...

Consultancy | Training | Implementation | Online | Offline | Practice Growth

• How will you respond to the cloud?• Value is more vital than ever• Communication & Accessibility are key

Consultancy | Training | Implementation | Online | Offline | Practice Growth

Don’t traverse alone

…Don’t traverse them alone…

Consultancy | Training | Implementation | Online | Offline | Practice Growth

Proven consultants for the Accountancy profession

• David Oliver

• Joel Oliver

• Dan Richards

• John Braithwaite

• James Potter

• Richard Rouse

Consultancy | Training | Implementation | Online | Offline | Practice Growth

Trusted by....

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