accelerating demand for sustainable travel · africa’s leading responsible tourism ngo portfolio...

Accelerating Demand for Sustainable Travel

Jane Edge

Fair Trade Tourism

AGENDA /

• About Fair Trade Tourism

• Certification Pillars

• Our Portfolio Across Africa

• Fair Trade Tourism Brand Strength

• How we match supply and demand?

• Fair Trade Holidays

▪ Africa’s leading responsible tourism NGO

▪ Portfolio of 205 tourism products in eight African countries – the most responsible tourism businesses in Africa!

▪ We operate the world’s first tourism Fair Trade certification programme

▪ We provide sustainability training to tourism businesses

▪ We connect sustainable tourism products with sustainability savvy operators.

About Fair Trade Tourism

A Effective, sustainable

and responsible management

BSocial and economic

benefits to the

local community

C Benefits to

cultural heritage

D Benefits to the

environment

230 Certification Criteria

Our Portfolio across Africa

205 certified products in 8 countries:

South Africa Madagascar Mozambique Botswana Namibia Seychelles Tanzania Kenya

Fair Trade Tourism brand strength

Recognition of Fairtrade mark:

87% in Switzerland

90% in UK

85% in Netherlands

72% in Germany,

63% in USA

60% in Canada

How we match supply and demand

Certification • For tourism products • Register and provide evidence of sustainability practices• On site audit every 3 years • Promoted by FTT Approved tour operators• Included in Fair Trade Holidays

Recognition • For tourism products • Get audited by FTT’s partner orgs. in BOT, KEN, NAM, SEY, TAN• Included in Fair Trade Holidays

Approval• For tour operators • Sustainability pledge. Not certification, no audit• Package and promote Fair Trade Holidays

TUI Better Holidays, Better World 2016 Report: We will deliver 10 million greener and fairer holidays a year by 2020, enabling more local people to share in the benefits of tourism.