about trell

About Trell

India’s only Lifestyle vlogging & social commerce

platform where users connect, consume & create

original content in Indian languages

10 MillionMonthly

Active UsersDaily

Active Users

60 MillionDaily

Time Spent

40 MinPer

Session

15 VideosKey

Opinion Leaders

15 Million

Quick Glance

SOURCE: INTERNAL DATA DASHBOARD

Trell Audience Demographics

AGE GENDER SPLIT

75% of our audience is in the High spending age group of 21-44 yearsSOURCE: INTERNAL DATA DASHBOARD

Trell Market PenetrationTOP STATES

USER CITY TIERING

SOURCE: INTERNAL DATA DASHBOARD

Trell audiences have a pan-India presence that covers the brand’s focused groupKey metroes and towns covering the high disposable income group.

20%English

13%Tamil

10%Telugu

8%Marathi

31%Hindi

8%Malayalam

4%Bengali

6%Kannada

Trell Content Genres

LAN

GU

AG

E

74% of the audience is Lifestyle conscious 80% of the content consumption in Indian Languages

SOURCE: INTERNAL DATA DASHBOARD

Who do GenZ’s and Millennials Follow and Trust?

82%Family and Friends

65%Website Reviews

51%Digital Influencers

44%Celebrity / Athletes

50% of 18-44 year olds trust Key Opinion Leaders for advice on products and brands82% of 18-44 year olds speak to their family and friends for advice on products and brands

SOURCE | Morning Consult Influencer Report 2019

Who do GenZ’s and Millennials Follow and Trust?

82%Family and Friends

65%Website Reviews

51%Digital Influencers

44%Celebrity / Athletes

50% of 18-44 year olds trust Key Opinion Leaders for advice on products and brands82% of 18-44 year olds speak to their family and friends for advice on products and brands

SOURCE | Morning Consult Influencer Report 2019

Shopping on Trell

Trell Shop

● Launched in Aug’20

● Search & shop for the best offers on

beauty & personal care, health &

wellness, fragrances

● Current AOV - Close to INR 1,000/-

● Focus currently is to build & scale

the Beauty, Personal care, Health &

wellness, Fragrances categories

Trell Shop

● Over 1000 products from over 500 brands listed

● Specific categories for shopper types built basis data

and shopping habits

● Warehouses is Bangalore and Mumbai ensuring quick

and successful deliveries

● Tie ups with all leading banks, wallets and payment

partners for easy and convenient checkouts and minimal

drop rates

FOR HIM AND HER - CATEGORIES AS PER GENDER

SEPARATE CATEGORIES FOR LIFESTYLE & BEAUTY PRODUCTS

DEAL HUNTERS | CATEGORY & BRAND SPECIFIC SHOPS

Who do GenZ’s and Millennials Follow and Trust?

82%Family and Friends

65%Website Reviews

51%Digital Influencers

44%Celebrity / Athletes

50% of 18-44 year olds trust Key Opinion Leaders for advice on products and brands82% of 18-44 year olds speak to their family and friends for advice on products and brands

SOURCE | Morning Consult Influencer Report 2019

What’s In It for the Brands?

For Brands

Create your communication in Indian languages

Branded content creation & creative support on the GO

End to end Influencer management by the Trell team

Increase brand awareness & Intent

Our competitive advantage

Unique & differentiated

positioning

> The only platform which offers to deliver the

content to commerce story seamlessly

Content as a differentiator

> Lifestyle, our Hero content!

> Meaningful content driving high time spent by users on the platform

> Long format creatives: Up to 3 min & vertical

videos

Rich ad & content marketing Solutions

> Influencer shoutout

> Hashtag challenge

> Display & Video inventory

> Trell Content IPs

Who do GenZ’s and Millennials Follow and Trust?

82%Family and Friends

65%Website Reviews

51%Digital Influencers

44%Celebrity / Athletes

50% of 18-44 year olds trust Key Opinion Leaders for advice on products and brands82% of 18-44 year olds speak to their family and friends for advice on products and brands

SOURCE | Morning Consult Influencer Report 2019

Awareness.Impact.IntentUse Trell’s suite of ad solutions to enhance relevance

at every stage of the brand funnel

Trell Ad Offerings

Custom Video Channels

Display Ads

Influencer Shoutout

Hashtag Challenge

Video Ads

Trell IPs

Influencers Shoutout

• Partner with the KOLs to evangelize your brand

• Access Influencers from the Beauty, Food, Fashion & Entertainment

categories

• Drive accelerated reach through Influencer’s popularity

• Promote your content in 8 Indian languages

• Track the campaign performance with insights, reporting & analysis

• Drive brand KPIs through rich & interactive creative formats

Influencers Shoutout

Watch here

Beauty & Personal Care

Trell Influencers

Anushka Hazra

Tanya Manavalam

Sanjana Pandit

Kamal Preet

Mehak Arora

Sandipta SenRishabh Jana

Yogender KohliHita Bhagwath

Shravani Kale

Tarini Shah

Aishwarya Bansal

Kavya Methi

Shalini Singh

Britney

ComedyFashion & Lifestyle Movies & Entertainment Food Comedy

June Udita Mask on Ranka

Samit Gambhir

Angad Ranyal

Zakir Khan

Muskan Pathan

Abhay Vashisht

Manisha Mishra

Sayanee Mandal

Asha Parmesh

Miesha IyerFashion and Beauty

Clince VargheseMotivational

Geetika ChakravartyBeauty and Personal Care

Wheels and TailsTravel

Kettan SinghEntertainment

Macedon D’melloDance DIY

Iyengar and SonsEntertainment

Roshni ChaudhariBeauty

Arshad AhmedMen’s Grooming & Fashion

Nitin GuptaLifestyle and Fashion

Premium Influencers

Case Studies: TinderObjective

● To reach & engage young females in Tier 2 cities● Encourage usage of Tinder during the lockdown

Strategy

● Create content which the TG can resonate with ● Fashion, Beauty, Fitness were the 3 pillars around which

content was built on the platform ● Content was light, entertaining yet informative in nature● Subtle brand integration for better connections

Execution

● Period: 2 weeks ● Shortlisted TOP 10 Influencers basis their popularity on Trell● Influencers with 50K+ followers ● 10 light & fun content bytes were created giving women tips on DOs /

DONT’s before going out on a virtual date ● Some of the Influencers included Mehak, Anushka, Sayak, Tanya

Case Studies: ViObjective

● Promote the Vi Festive Campaign amongst GenZs & Millennials● Drive users to participate in the “Scan a Santa” contest & create customised

Christmas cards to send to friends & family ● Drive Engagement & spread brand love by harnessing the power of the 15mn+

creators and the 45mn+ monthly active users on Trell

Strategy ● 5 Top Trell influencers from Fashion, Personal care, Beauty & Humor category to create

and share videos on their channel with CTA directing the followers to VI landing page

● These influencers would share step by step process to use the VI Customised Christmas Card or get the VI Santa Surprise gifts in their vlog

● The content was posted by the influencers on their Trell handle and was also pinned on featured content for higher reach

● These top influencers would give us additional shout out by sharing the videos on their Instagram handles too

Hashtag Challenge

UGC Vlog Contest

Unique engaging contest to connect with users by engage

them to create vlog with a branded theme. Brands become a

part of the conversation among Trell community; bringing

users closer to the brand.

1. Non- intrusive brand experience

2. Promotion at different touchpoints on the platform

3. Actions- create, like, share, comment and connect(chat)

4. Brand Handle to collate all the content of the contest

Hashtag Challenge

Contest page shows, Steps to participate, earn points and leaderboard, Create

video & Invite friends

Discover page will be a Hashtag. This hashtag will have all the UGC

content of the contest

Objective

● To amplify the presence and awareness of POCO M2 Pro in the Indian Market

● Reach & engage Genz and increase brand preference

Strategy

● Create a brand property which can involve, engage and gratify Trell user

● A Hashtag challenge which can bring users closer to brand via personal connect

● Feel the Surge challenge where users can share their life’s high energy moments

● Top 5 users with highest likes, comments & views were gratified

● Campaign ran for 7 days ● Trell’s brand solution team created a contest

around brand punchline” Feel the Surge”● Users have to create content of uptp mins in

storytelling format narrating their moments when they felt the Surge

● Users have to use Brand Filter to create the video and use the brand msg in the end

Case Study: POCO Mobiles

Execution

Custom Video Channels

Custom Video Channels

Bringing together the Brand, Trellfluencers & UGC content onto

one destination

Co creating a video channel which is integrated on Trell

● Annual associations: Eg: Hair & Care

● Content seeding

- Brand video content from the client

- Trefluencer video content to be refreshed on a weekly basis

- UGC content opportunity

● Trell Shop integration

● Lead Ins & Inventory on the platform

Beauty Channel

In-feed Ads

A Storytelling video ad embedded within ”Featured” or relevant

category feed, designed to drive users to engage with Brand’s

Business Account

High impact audio visual creative; apt for brand launches, awareness

& consideration

Infeed Video Ad

Features

• Upto 2 mins

• Appears after the 3rd infeed content and then after every 10th infeed content

• Full screen

Watch here

• Auto Play

• Audio On

• Supports external & internal landing

• Targeting available

A full screen/ interstitial banner embedded within ”Featured” or relevant

category feed, with clickable elements to increase clicks and

conversions.

Effectively direct user traffic to the landing page with relevant CTA.

Infeed Display Ad

Watch Now >

Features

• Ad stays max 3 sec

• Appears after the 5th infeed content and then after every 10th infeed content

• Full screen

• Supports external landing

• Suited for awareness & impact

• Targeting available

Trell IP’s

Become India’s next trending faceS

Trell IPs: Trellsetters✔ Trell’s first Inhouse & upcoming Content IP

✔Hunt for the Next BIG Influencers in the country

✔ 3 phases: CPE, Shortlisting, Finalists

✔Grooming module for Top 24 Trell Influencers

✔High traction for UGC

✔Well produced content for in-app and social

media

✔ Establishing home grown influencers as

mentors

✔ Trending social media campaign

✔ Branded content opportunity

Who do GenZ’s and Millennials Follow and Trust?

82%Family and Friends

65%Website Reviews

51%Digital Influencers

44%Celebrity / Athletes

50% of 18-44 year olds trust Key Opinion Leaders for advice on products and brands82% of 18-44 year olds speak to their family and friends for advice on products and brands

SOURCE | Morning Consult Influencer Report 2019

Targeting & Measurement Tools

Targeting

LanguageGender Location Interests8 RegionalMale/Female State/City 7+ Interest

Age Group

18-2425-34

35-4445+

3rd Party Tracking Tool

Measuring Success - Internal Dashboard

Clicks Video Views Likes CommentsImpressions Shares

Measuring Success - Offline Campaign Report

Reach Quartile Reporting

Average Watch Time

Engagement Rate

Total Orders

Product Page Views

HAPPY TRELLING