about forget me knot

Lara kessides, Cheryl Sinclair, Laura rose, Jessie li, briana brochu

There’s a difference between forgetting and forgetfulness.

Forgetting is a fluke. forgetfulness is a habit.

studies show…• 39% of americans forget at least one everyday item per week. • STRESS is one of the leading causes of forgetfulness - more

specifically stress from work.. • The effects of forgetfulness range from simple frustration, to

jeopardizing the health and safety of yourself or someone who depends on you.

forgetfulness is a habit.it’s A bad habit that can be changed.

Can we cure forgetfulness?• Medically, not yet. • But, maybe the habit can be alleviated through technology. • strategic imperative::use smartphone technology to reduce the

stress that comes with forgetfulness.

Introducing

the app that relieves the stress of forgetfulness.

target audience• men and women ages 30-45 • they are busy and distracted due to juggling high-demand careers

and growing families • They need to remember things not just for themselves - but for

their children as well.

The elephant that never forgets Who are we?

How does

work?

First, buy your own

sticker activation pack

• Once the app is downloaded, the consumer will receive a sheet of stickers that they will put onto the items they need to bring with them

!

• Each sticker has a special code that can be scanned by the user’s smart phone, placing that “stickered" item into their inventory list.

!

• The app will use the smart phone GPS system to keep track of the proximity of each sticker that is scanned—and, in turn, each item that the user does not want to forget.

!

• Consumer will receive push notifications when they are too far away from the item they want to bring.

Sticker activation

How will people find out about

?

The launchan elephant walk in copley square

PRINT ads

guerrilla

social media

commercialdigital & broadcast

video here

Thank you! Don’t forget to ask us questions.