about blinc (1)
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About Blinc Inc.Blinc is a privately held international company
Founded in 1999
Purpose: To solve beauty problems by perfecting beauty
products.
Headquartered in Boca Raton, Florida
Blinc currently markets its products in over thirty
countries and continues to expand internationally.
Continuously ranked on the Inc. 5000 list as one of
America's fastest growing private companies
Introduced safe and exceptional beauty products that
redefine how they should be made, applied and perform.
Blinc products are unique as they just not only give
dramatic look but helps in enhancing natural beauty.
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BLINC INC. OFFERINGSCOSMETICS
&
ACCESSORIES
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HumanResource StrategyHR of the firm will support and developthe most important assetthe people
by enabling them to deliver outstanding
business performance.
Online order taking is done.
Timely delivery of the product.
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Making customers aware about the
usage of our cosmetic.
More technological enhancement can
lead to competitive advantages.
HumanResource Strategy
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Customers are always our first
priority.
Manage international cosmetics
business.
Develop a working environment.
HumanResource Strategy
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Human Resource Approach
Designing of Trainingand incentive program.
Facilitate the customers
with an active and instant
response to their questions
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Human Resource Approach
Different approach ofonline assistance willbe provided.
Will outsource ourproduction to gaininteraction plus tolower the productioncost and to improve thequality.
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Organizational Structure
CEO
Mr Mahender Advani
CFO
Yamna Abid
COO
Ariba Mehtab
Marketing Director
Neelma Ashraf
HR Director
Sunya Hirani
R & D ManagingDirectorChoudhary Abdul Aziz
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Roles & Responsibilities
of HR Dept
Improves Customer Services
Gives assistance to the team
Develops the programs to take feedbackfrom the customers
Motivates the employees by extrinsic andintrinsic rewards.
Works on policies, processes, systems andtools that allow each business area toattract, select and develop talentedindividuals.
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Management Team
CEO
Mr. Mahender AdvaniResponsible for strategic decisions.
Design organizations mission, vision and
objectives.
MarketingMs. Neelma Ashraf
promotional tools and advertisement to
enhance sales.
Improves public relations and coordinateswith the events.
Take measures to be up-to-dated.
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Supply Chain ManagementMs. AribaMehtab
control inventory
Check import process, warehousingsystem, operational management,distribution system and strategies relatedwith supply chain.
Finance
Ms. Yamna AbidAssess and analyze the Financial
Statements of the Company.
Responsible for the investments decisions.
Also be responsible for making decisionsregarding stakeholders wealth (dividenddecisions, capital budgeting decisions &etc.)
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R & D - Mr. Choudhary Abdul Aziz
Make innovations in the current
services and products.search for new ideas to attract
customers and increase market share.
Human Resource Management - Ms.
Sunya Hirani
Operational Role
Strategic Role
Administrative Role
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The Pakistani cosmetics industry can be divided into two
broad categories: those companies and products that cater
to the masses and those catering exclusively to taste of the
elite and upper middle classes. The Pakistani market is
prepared for the introduction of new cosmetics products.
With the rise in per capita income and awareness or
product options, the overall consumption is expected to
increase.
INDUSTRY OVERVIEW
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Growth in the number of private television channels, and
associated advertising, has led to increased awareness
levels amongst the masses for skin care products.
Middle-income bracket groups consider cosmetic products
like creams, lipsticks and eyeliners, deodorants as
essentials that were considered a luxury up until a decade
ago.
Pakistan have the total population of 180 million and
growth Rate of population is 1.37%, working women are
51% where upper class and upper middle class rate is
34%, which is our targeted market. They are the people
who are very sensitive about there cosmetics products.
MARKET NEED
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MARKET RESEARCH
Direct-to-Consumer Sample Distribution
In home Product Testing
New Product Introductions
Habits and Attitude Studies
Virtual Prototype Testing
Web Survey
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RESULT OF MARKET RESEARCH
GEOGRAPHIC
Area: Metropolitan Cities
Population
Consumer Knowledge
BEHAVIORAL
Occasions: Going out regularly (schools, college
and parties)
User status: Regular usage
Attitude towardsthe product: Necessary part of everyday accessories.
Benefits: Develops beauty, exceptional colors,
good quality ingredients, atmosphere
friendly packaging
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RESULT OF MARKET RESEARCH
DEMOGRAPHICS
AGE: 18 to 45
SEX: female. Product was launched only for
female
OCCUPATION: Students and working women company
will target.
LIFE CYCLE: Young, single and married.
SOCIAL CLASS: Upper, upper middle and middleclasspeople
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TARGET MARKET
Makeup is an sessional part of most womens to enhance there
natural beauty. Blinc Inc. main focuses on younger, working
women, college and universities girls. Our target customers and
end users for wholesale distribution will be resellers who
recognize the needs of this consumer and who she identifies
with.
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COMPETITOR ANALYSIS
There is big market for Cosmetic Brand, Hair Color and Skin
Care Products for national and international in Pakistan.
Several multinational companies, such as MEDORA, The
Body Shop, MAC, AVON, ODHO, MAYBELLINE have
entered the Pakistani market.
Blinc Inc. surely is having a healthy competition in Pakistan.
They not only have opened up their outlets but also have
contributed a lot in creating awareness about the use and care
of cosmetic products in Pakistan
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COMPETITOR
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SWOT ANALYSIS
STRENGHTS
High Quality manpower Resource
Brand Name
Customer Service and Consultancy
Vast color range.
WEAKNESSES
Lack of promotional activities
High Service Cost Targeting Upper class
OPPORTUNITIES
Increased Consumption depth
More spending on promotions
Product Innovation Develop Distribution Channel
THREATS
Price Competition from Local and International Player
Low cost beauty product
Presence of Establish brand in Store
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PEST ANALYSIS
POLITICAL:
Legislation for the health of the nation and the quality of products
and services
Stability of Political Condition
ECONOMICAL:
SOCIAL:
Change in social Trend , lifestyle Demand of cosmetic products and service has increased
Norms and values: to be beautiful
ECONOMICAL:
Pakistan economy registered a rapid growth for last three years in the
industry of cosmetics and it maintained strong growth rate as compare
to other countries which are developed and developing, so Pakistan
cosmetic industry is directly related growth of economy, which is highlysupport cosmetic industry
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