aarp - video production crash course
Post on 21-Oct-2014
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Ben HenretigFounder, micro-documentaries.comResearcher, The Stanford Persuasive Technology Lab
micro-documentaries.com
A 20-min Crash Course in Video Production
Overview
My story and work in 60 seconds. Two 60-second micro-documentaries. Tips and tricks for web video production.
Our Mission:
your stories
micro-documenta
ries
inspire your audience for
positive change
micro-documentaries.com
The power of micro-documentaries
person to person connection
short and sweet
microcosm of mission & values
an engaging catalyst for action
Serena & Lily of Serena & Lily Arnold Wasserman for Collective Invention
Why shoot video?
For fun… … or as a tool.
3 P’s to Video Production
Pre-production Planning
Production Shooting
Post-production Editing
Pre-production
Great planning = great video.
How will the audience take action?
Audience who
are we speaking
to?
Call to action what’s the trigger ?
Story what can we share
that’s inspiring?
Pre-production
Story, Subjects, Content
Video is visual medium. What can I show you to make you care? Think actions, events, locations
Subjects. Think like a journalist – Who has the info I need?
Pre-production
Lighting
Video is light. More is better! Even lighting. Be wary of shadows.
Shade > sunlight Favor golden hours. Mornings and evenings.
Production
Production
Use the rule of thirds!
Framing
Watch eyeline. Mix different range of shot.
Establishing, medium, CU Faces, hands, eyes.
ProductionFraming
Camera Movement
Camera guides attention. Where is it looking? The five-second rule. Zoom sparingly. Tripod for interviews, handheld for BROLL. Control shake w/ two hands.
Production
Sound
(More than) half the experience is sound.
Never use a built in mic. Wear headphones to monitor
sound. ALWAYS. Background noise = no no
Production
Interviews
Backbone of your video. Location, location, location Avoid loud places,
interruptions. Make your subject feel
comfortable. Talk to eyes, not to camera Set expectations Stop, start, repeat
Production
Editing
iMovie
Post-production
Final Cut Pro
VS.
Editing
Editing Interviews then BROLL
Music Add music into timeline based on preference Should help set mood, but should not be distracting
SAVE & Back-up OFTEN! Export – H.264 is good for web.
Small web version, full res version Best way to learn it is to do it
Post-production
Resources
Google is your friend – blogs, message boards, support sites www.KenStone.net
CurrentTV Training Tips YouTube How To’s Me!
Post-production
Micro-Documentaries
Thank You!Ben Henretig
Email: henretig@gmail.comPhone: 509-969-9863Twitter: henretigWeb: micro-documentaries.com
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