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SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

What about business?

Facebook currently ranks 20th in terms of delivering traffic to

retail websites.http://weblogs.hitwise.com/robin-goad/2007/09/hsbc_cadburys_and_facebook_1.html

It Isn’t as Simple as Advertisinghttp://valleywag.com/tech/advertising/facebook-consistently-the-worst-performing-site-242234.php

Workshop Topics:

1. Creating groups of promoters2. Social brand building

3. Detractors

GROUPS

Search for Existing Groupshttp://www.facebook.com/groups.php

How/Why do You Get in Groups?http://www.facebook.com/group.php?gid=2257328842

321 Group Membershttp://www.facebook.com/group.php?gid=2246366783

16 Group Membershttp://www.facebook.com/group.php?gid=2265200026

152 (Fanatics)http://www.facebook.com/group.php?gid=2221985504

Russell Hardin, Collective Action3 mitigating factors

Groups facing collective action problems will not always fail because individuals contribute for other reasons:

1.Political Entrepreneurship (like power, etc.)2.Selective Incentives (gift cards, free stuff, info)3.Extrarational Behavior (true ideologues)

Let’s Make a Grouphttp://www.facebook.com/

SOCIAL BRANDING

Get Found. Get Linkedhttp://boingboing.net/

Why Would I Link You?http://www.amazon.com/exec/obidos/ASIN/067142517X

Begin with praise and honest appreciation.

Give the other person a fine reputation to live up to.

Become genuinely interested in other people.

Show respect for the other person's opinions. Never say, "You're wrong."

Same as Physical NetworkingGet Out There.

220 million registered sharersFriends Who Share, Talk for Free

http://www.skype.com/share/buttons/index.html

Badging Online Contains Content

Dinghttp://www.southwest.com/ding/what_is_ding.html?refId=2007030000000062

Some 90 per cent of the online friends rated as ‘close’ have been met face-to-face, with the remaining 10 per cent likely to be friends of close friends, perceived as having many of the mutual friend’s attributes and therefore “low risk”.

Face to Face is Still Importanthttp://www.the-ba.net/the-ba/Events/FestivalofScience/FestivalNews/_Socialnetworking.htm

DETRACTORS

Fred Reichheld, “The best way to gauge the efficiency of a company’s growth engine is to take the percentage of customers who are promoters (P) and subtract the percentage who are detractors (D). This equation is how we calculate a Net Promoter Score for a company:

P – D = NPS “http://www.theultimatequestion.com/theultimatequestion/measuring_netpromoter.asp?groupCode=2

Bad Press? Keep your pants on.http://www.blogsouthwest.com/2007/09/14/wrapping-up-the-skirt-issue/#comments

You Will be Defended,And if you are not?

http://www.facebook.com/group.php?gid=2229625499

Cadbury Wispa will be revived this autumn thanks to the petitions of 14,000 people across dozens of different Facebook user groups.

http://www.pixelpod.co.uk/blog/?p=106

Watch Your Backhttp://technorati.com/watchlist/add/ http://www.google.com/alerts?hl=en

Replyhttp://longstation.com/2007/07/26/stop-the-design-madness-usage-of-images-

instead-of-html-text-makes-me-feel-nauseated/

Go Forth And,1. Create groups of promoters

2. Build Brands in Social Networks3. Greet Detractors

Contact Us!

Aaron Long

Schipul – The Web Marketing Company

11757 Katy Freeway, Suite 930Houston, TX 77079 USA281.497.6567.515

along@schipul.com

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