a2 cross media promotion campaign analysis
Post on 06-May-2015
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L/O What makes a good print promotional
campaign?
Analysis of a digipak & poster
L3 – What are the typical design conventions of your genre?L4 – What is the mode of address and iconography used by your selected artist?
What do we analyse?
Main Image – shot type & mise-en-sceneTypography – Connotations of font and different fontComposition – positioning of subject and fontColour scheme – what is the range of colour used?
Mode of address – what language is used, how does it “speak” to its audience?Iconography – what symbols or objects are used to represent the artist or genre?
Music Genre:
Main Image
Composition / Layout Colour Scheme
Typography & Language
a) Shot typeb) Mise-en-scenec) Background images
a) Cropping of main imageb) Position of main imagec) Size & position album named) Size & position artist name
a) Most prominent colourb) Supporting coloursc) Overall colour pallette
a) Describe the type of typographyb) What colour is the fontc) How does the cover speak to the
audience?
Measurement Front Cover Back Cover Left Cover CD Template Spine
Height: ___________
Width: ___________
Spine: ___________
Artist Name: ____________________
Album Name: ____________________
Artist Imagery: ____________________
Track listing1. _______________
2. _______________
3. _______________
4. _______________
5. _______________
6. _______________
7. _______________
8. _______________
9. _______________
Barcode
Album Credits__________________
__________________
Label Copyright / Logo__________________
__________________
Main image: ____________________
Background Image:
____________________
Song Title:
____________________
Song lyrics: ____________________
____________________
____________________
____________________
____________________
____________________
____________________
____________________
____________________
____________________
____________________
____________________
Circular Image: ____________________
Background Image:
____________________
Label logo:
____________________
Label copyright: ____________________
____________________
____________________
____________________
Artist name: ____________________
Album name:
____________________
Label logo:
____________________
Background image:
Digipak Conventions
Past students work
Music Genre:
Imagery
Layout Cross Media Promotion
Typography & Language
a) Shot of artist – shot type, costume, poseb) Background imagesc) Shapes and styled) Use of logoe) Colour scheme
a) Cropping of main imageb) Foreground / backgroundc) Size & position of logod) Cropping of additional
imagery ( single or album cover etc.)
a) Label logob) Where can the audience buy
the album / single?c) How many platforms can the
audience buy the music on?
a) Describe the type of typographyb) What colour is the fontc) How does the advert speak to the
audience? d) Reviews from music press
Music Genre:
Imagery
Layout Cross Media Promotion
Typography & Language
a) Shot of artist – shot type, costume, poseb) Background imagesc) Shapes and styled) Use of logoe) Colour scheme
a) Cropping of main imageb) Foreground / backgroundc) Size & position of logod) Cropping of additional
imagery ( single or album cover etc.)
a) Label logob) Where can the audience buy
the album / single?c) How many platforms can the
audience buy the music on?
a) Describe the type typographyb) What colour is the fontc) How does the advert speak to the
audience? d) Reviews from music press
Cross Media Promotion CampaignYOU MUST analyse the poster and digipak of the same artist. Print out in colour
and annotate by hand. You could also do this on a detail Powerpoint presentation or as a creative blogpost.
1. Introduce the artist, the album and the genre2. Begin with the analysis of the front cover of the album3. Then analyse the back cover of the album4. Analyse the other panels of the digipak5. Analyse the CD (if possible)6. Then analyse the POSTER
ALL:
Concluding paragraphL3 – What are the typical design conventions of the genre you analysed?L4 – What is the mode of address and iconography used by your selected artist?
Use as much technical language as possible. Try and relate each point to audience appeal and the genre of the music.
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