a whole new world alexa colasurdo

A WHOLE NEW WORLD(WIDE WEB): SEO 101

ALEXA COLASURDO

WHAT IS ASEARCH ENGINE?

WHAT IS SEO?

THE RACE TO THE TOPBUILD FOR USERS,NOT SEARCH ENGINES

● Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world.

● Search drives an incredible amount of both online and offline economic activity.

● Higher rankings in the first few results are critical to visibility.

● Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the website.

EVOLUTION OF SEO

INDEXABLE CONTENT

TIPSProvide alt text

for imagesUse navigation & crawlable links

Supplement Flash or Java plug-ins

Provide a transcript for video & audio

content

CRAWLABLE LINK STRUCTURES

DO NOTInclude links

on pages with 100s of links

Have pages only available through

a search box

Link to content in Flash, Java, or other plugins

Have links in embeddable

content

KEYWORDS

● Include keywords in the title tag at least once

● Include keywords prominently near the top of the page

● At least two or three times, including variations, in the

body copy on the page

● At least once in the alt attribute of an image on the page

● Once in the URL

● At least once in the meta description tag

META TAGS

COMBATING RESELLERS

Google Trademark Policies: bit.ly/etixseo-link1Google Trademark Complaint Form: bit.ly/etixseo-link2

QUESTIONS?

ALEXA COLASURDOalexa@rockhousepartners.com