a whole new world alexa colasurdo
TRANSCRIPT
A WHOLE NEW WORLD(WIDE WEB): SEO 101
ALEXA COLASURDO
WHAT IS ASEARCH ENGINE?
WHAT IS SEO?
THE RACE TO THE TOPBUILD FOR USERS,NOT SEARCH ENGINES
● Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world.
● Search drives an incredible amount of both online and offline economic activity.
● Higher rankings in the first few results are critical to visibility.
● Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the website.
EVOLUTION OF SEO
INDEXABLE CONTENT
TIPSProvide alt text
for imagesUse navigation & crawlable links
Supplement Flash or Java plug-ins
Provide a transcript for video & audio
content
CRAWLABLE LINK STRUCTURES
DO NOTInclude links
on pages with 100s of links
Have pages only available through
a search box
Link to content in Flash, Java, or other plugins
Have links in embeddable
content
KEYWORDS
● Include keywords in the title tag at least once
● Include keywords prominently near the top of the page
● At least two or three times, including variations, in the
body copy on the page
● At least once in the alt attribute of an image on the page
● Once in the URL
● At least once in the meta description tag
META TAGS
COMBATING RESELLERS
Google Trademark Policies: bit.ly/etixseo-link1Google Trademark Complaint Form: bit.ly/etixseo-link2
