a step by step guide to developing your small organisation digital communications and social media...

A step by step guide to developing your small organisation’s digital communications and social media campaign on a shoestring budget

Modern day Tupperware party?

Create your viral loop

By telling your stories - everywhere

Grow your ‘Tupperware champions’

Smash your broadcast channel

‘cos it’s about relationships

Influence the influencers

Everybody’s talking at me

So talk back

Nurturing a Facebook community

opening a space for peer to peer advice & debate

Marry offline comms with online networks

Reference pop culture…

…to create an appetite for your own work…

Spread conversations across networks -

Your campaign toolkit

Free portable podcasting

campaigning from the field

Detail

Share & embed

Relevant

pic

Locate

Title & tags

: host campaign materials, posters, user-work, press coverage: anything

Sharing stories directly on Flickr

Fin’s mum:

“If sharing Fin's story helps raise money and awareness then it is our way of saying thank you…

“And it makes Fin feel special and like a celebrity! He loved seeing his photo on flickr!”

• Annotate objects within pictures

• Add url links

• Tag people & add playful tags

: be innovative

Building narrative into tweets

Polling opinion of our followers…

“to be truthful its very imaginative! good thinking by the whizz-kidz team *APPLAUSE*” twitter.com/jamandcheese “Nice one. Will certainly get the attention of your target audience!” twitter.com/rachelbeer “Great poster Could you do one for the ladies?” Childsi, Child's i Foundation

234 views on Flickr - within 3 days - spread via Twitter

: give voice to users & supporters

Jess, London Marathon Co-ordinator, set up “Jess Whizz-Kidz” Facebook profile to connect all of our London Marathon runners

Samepoint & Twitter search

Top tip – contacts in these free places

• Journalisted.com

• mediauk.com

• Rapportive (for Gmail)

You don’t own your brand

Myriad of groups, pages, & fundraisers out there

Pixel Project: devolving effort for global & local impact

In Summary

• Be real – be trustworthy and conversational

• Recognise the smallest community fundraiser up to the biggest corporate partner; everyone matters and goodwill spreads.

• Staff and users are storytellers too – how can

you use conversation to ‘market’ – and fundraise?

Photo credits 1

Tupperware boxhttp://www.bobpiper.co.uk/2009/07/defying_the_edgbaston_drinks_b/

Tupperware partyhttp://blogs.wsj.com/buzzwatch/2008/04/04/news-roundup-yes-relevance-matters-tupperware-parties-for-cars/

Broadcast is deadhttp://www.flickr.com/photos/lordbigfire/1351793772/

Relationships http://www.danielbattams.com/

Photo credits 2Toolkithttp://www.flickr.com/photos/50126996@N05/4603636683/

IPhone michttp://www.flickr.com/photos/ourmaninside/3365531076/

Oxfam tattoo http://www.flickr.com/photos/oxfamdeutschland/4926613482/

Plural Tupperware boxeshttp://exhibitions.cooperhewitt.org/Design-USA/designer/38

Best Stories belong to youLastminute.com Metro newspaper advert

Thanks for listening. Let’s talk

robdysonpr.comtwitter.com/robmdyson

@whizzkidz