a picture is worth $10 million: adult object permanence and the neglected power of sight
Post on 16-Jan-2016
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A PICTURE IS WORTH $10 MILLION:
ADULT OBJECT PERMANENCE AND THE NEGLECTED POWER OF SIGHT
“The vanished object is not yet for [the child] a permanent object which has been moved; it is a mere image which reenters the void as soon as it vanishes.”
--Jean Piaget (1954)
What is the most you would be willing pay (for a taxi?) to avoid driving drunk?
Does this affect your willingness to pay?
What is the most you would be willing to forego to work in a smoke-free environment?
Lungs should be pink. These are lungs of people exposed to cigarette smoke. Does this affect the amount you would forego?
Median Damage Estimates for Oil Refineries and Coal-Burning Power Plants
Oil Oil
Oil
Oil
Coal
Coal
Coal Coal
0
5
10
15
20
25
No Photo Coal Photo Oil Photo Both Photos
Es
tim
ate
d A
nn
ua
l Dam
age
in M
illio
ns
($)
Suppose the protection of the Arctic National Wildlife Refuge (ANWR) from oil drilling would necessitate higher gas prices. How much extra would you be willing to pay per gallon of gasoline for the next year in order to preserve the ANWR? __________
0
10
20
30
40
50
60
70
80
Median Average
Babies
Tundra
Imagination
WILLINGNESS TO PAY PER GALLON OF GASOLINE TO PRESERVE ANWR
Dietitians
Risk assessments
Xenophobia
Infanticide
If images matter, they matter to
• Social Awareness
• Policy Decisions
• Economic Education
This Motivates• Field Trips• Internet Exercises• Diagrams / Charts / Graphs• Books with many visual aids
http://www.ees.cc
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