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A Key to Survive:Service-oriented Operations and Management
for Accelerating Business Transformation
Tae Il Park
Senior Vice President
Head of KT Network Management Business Unit
October 2008
- 2 -
Trends in Telco Business Transformation
Challenges for Operation Transformation
Service-oriented Operations & Management
Summary
I
II
III
IV
- 3 -
• Transformations are already Prevailing
• Telco Responses to IP Convergence
• Telco2.0 Transformation
• KT Telco2.0 Strategy: New Role & Business Model
- 4 -
Transformations are already Prevailing…
Convergence
Intensive Competition
Falling RevenueOpex, Capex, and ROI
Transform from network service provider to multimedia content providerto Rekindle Past Glory
- 5 -
Telco Responses to IP Convergence
Operator responses to IP Convergence: Strategic Implication of Convergence
1 2 3 4 5 6 7 8 9 10
92%
75%72% 70%
64%61%
57%
50%
47% 46%
Relative ImportanceMost
Least
(source: IMS insider surveys & Interviews: STL analysis)
1. Strategically re-think the role of operator in a converged world
2. Create a new common standard for future service creation
3. Re-structure the service prioritization process
4. Set up incubation teams to develop new IP-based services
- 6 -
Telco2.0 Transformation
Where should we focus our strategic effort to ensure growth?
101000101110010010010110001101000010111110101001001010101000101010111101010101010001010100010101110111101000101010100101110010001000101101100101011100111010000001011001010100
Voice, video,
web, messages
“Logistics solutions providers for valuable bits and bytes”
Answer: Focus on ‘core telco’ competences… …and exploit key assets (‘User Data’ is the most important)
My
Personal
Data
My
Relationships
My
Devices
My
Identifiers
My
Context My
Stuff
My
Interactions
Core Competence&
Distinctive Assets
LogisticsSolutionsProviders
2-sidedBusiness Model
NotThumb Pipes
UtilizeWhole enterpriseInfrastructures
Data delivery withThe right place,Time and way
Telco2.0 is about sustainable growth strategies for network operators facing new forms of competition
- 7 -
KT Telco2.0 Strategy : New Role & Business Model
KT Telco2.0 is defined as new role and business model for telco in the IP world to create customer value
To-be PartnersTelco1.0 Telco2.0
NetworkServiceProvider
Communication/Broadband Biz
Cultural complex biz
Contents biz
Computing Power biz
Solution biz
Knowledge consulting biz
MultimediaService
Aggregator
TotalSolutionProvider
New Growth Engine
As is
Mid-term
- 8 -
• Operational Challenges from Converged Environments
• KT Network2.0 for Customer Value Innovation
• KT NOM2.0 for Agile Operations
• KT’s Strategy for Business infrastructure Enforcement
- 9 -
• IMS and SDP Platforms
• Supplementary Access
• Open user devices
• QPS as a reality
• All-IP, FMC
Operational Challenges from Converged Environments
Technology Drivers
• Ambiguous Cash Cow
• Higher Competition
• Strategic Partnership and M&A
• New Business Models
• Service Explosion
Market Changes
• Siloed Operations and Management
• Manual Task and Human errors
• Aging and Decrement of Operation Staffs
• Accelerating Unmanned Operation
Operational Situation
Service Providers
• Increased network complexity
• Increased service complexity• Complex service visibility
• Increase efficiency• Maximize ROI• Customer value creation• Agile business Infra.• Business Federation Model
• Minimize Opex• Increase operational
efficiency• Integration BSS with OSS• Real-time Billing
Operational Challenges from technology, market, and operational trends should be solved to be an agile service provider
- 10 -
KT Network2.0 for Customer Value Innovation
New Window(MegaTV & WiBRO)
New Comm.(SoIP)
New BM(Broadcasting,
E-Commerce,
…)
Network Infrastructure transformation from technology-driven to service-driven infrastructure for customer value innovation
KT Network2.0: Technology Driven Service DrivenKT Network2.0: Technology Driven Service Driven
Network InfrastructureEnforcement
(All-IP, All-Optic, and FTTH)
Network InfrastructureEnforcement
(All-IP, All-Optic, and FTTH)
Service InfrastructureEnforcement(All-Platform)
Service InfrastructureEnforcement(All-Platform)
Service NetworkIntegration
(Wired + Wireless+ Broadcasting)
Service NetworkIntegration
(Wired + Wireless+ Broadcasting)
- 11 -
NOM2.0: AgilityNOM2.0: Agility
Intelligent / Unmanned
Innovation of network operations and management in line with the new Telco's business model and changing operations environments
Innovation of network operations and management in line with the new Telco's business model and changing operations environments
• Remote and unmanned operation
• Totally integrated management infra
• Monitoring < Control
• Operations with knowledge base
• Fully automated operations
• Rapid revision of operation process management (BPM)
• Quality of experience (QoE) centric
• Remote device/handset revision
• Self customizable operation interface
• Beyond standards
Con
verg
edIn
fras
truc
ture
NOM1.0: Efficiency NOM1.0: Efficiency
Dis
cret
e In
fra
Integrated / Clustered
Prioritize operations based on business importancePrioritize operations based on business importance
• Onsite and manned operation
• Siloed or partially integrated management infra
• Monitoring > Control
• Depend on operator’s experiences
• Manual operations
• Network performance and QoS centric
• Comply with standards
NOM0.1: StabilityNOM0.1: Stability
Res
ourc
es
Discrete / Partitioned
Get Network under ControlGet Network under Control
• Plan
• Provision
• Monitor
• Operation with EMSs
KT NOM2.0 for Agile Operations
Operation Transformation from manual and siloed to automatic and agile operation weapons
- 12 -
KT’s Strategy for Business Infrastructure Enforcement
• Based on the strategic direction, each business is deploying in parallel (PSTN transformation, WiBro, IPTV, SoIP, FTTH, etc.)
Premium Network (All-IP)
PSTN
Best-effortNetwork
xDSL, FTTH,LAN, WiBro, HSDPA
W-CDMA
Control/DHCP/Web Systems
SER
TGW
AGW
ResidentialGateway
Best-effortServices
PremiumServices
IP-TV,Video Conferencing,Video Learning, Robot,Etc
Access Networks
QoS Manager
New authentication platform
Premium network
FTTH
Home network with RGW
QoS control with QoS manager• AGW: Access Gateway• TGW: Trunk Gateway• SER: Service Edge Router
2005 2006 2007 2008
4G/NGN4G/NGN
SoIPSoIP: Rich IP comm.
IPTVIPTV: Retransmission of Broadcasting
WiBroWiBro (Wireless Broadband): High B/W real-time mobile data
PrePre--NGNNGN (PSTN transmission into IP): 600 Local and 100 Tandem/Toll switches
Reduce investment by replacing obsolete PSTN systems
120,000 subscribers in end 2007
800,000 subscribers in end 04.2008
- 13 -
• Operational Infrastructure Innovation
• Changed Management Scope of OSS/BSS
• Service Session Management
• Service Problem Management
• Service Quality Management
• Zero touch Device Management
• Integrated Channel Management
• Service-aware Engineering
• KT Strategy for Integration of OSS/BSS
• SOA Framework for Open OSS/BSS
- 14 -
Operational Infrastructure Innovation
KT is making NGOSS-based Operational Infrastructure Innovation to accelerate business transformation
New Generation OSS ToolkitNew Generation OSS Toolkit
BusinessProcess
Framework
InformationFramework
ApplicationFramework
SystemsIntegrationFramework
MarketOpportunities
BusinessGoals
BusinessProcess
TechnologyChoices
Today, around 50% of all OSS/BSS Spending is not Productive
Around 12% CapEx or around 4% of revenues spent on OSS/BSS
But up to 50% spent on integrating dissimilar systems
Business transformation requires two options
KT choose an innovative approach in accordance with TMForum NGOSS
• Infrastructure innovation• Integrating existing dissimilar
Operational Infrastructure Transformation with KT operational culture and NGOSS standard
- 15 -
Operational Infrastructure Innovation - Business Process Framework
Process Innovation (PI) defines all the major business processes for customer value creation, business innovation, and enterprise innovation within KT environments
Starting point for defining new system required
Single common language for describing the operations
Clear definition of work areas of revenue and cost
assignment
Big picture of how the business works
Development & IntegrationOperationsFinanceBusiness
People, Rule, Organization Change & Innovation with Excellence, Speed, and Standard System
Customer
S.I.P Operations
Supplier/Partner
Enterprise management
Stakeholders Employees Other stakeholders
Customer Value DeliveryCustomer Value Delivery
Customer Value CreationCustomer Value Creation
Business Capability DevelopmentBusiness Capability Development
Partner ManagementPartner Management
Enterprise Management & InnovationEnterprise Management & Innovation
1
2
3
4
5Task
Process
Process Chain
Mega
Process
Value
Domain
Step
(7)
(40)
(140)
(515)
(2,846)
Sales Marketing CRM Fulfillment
Assurance Billing PRM OSR
Key mega processes for KT Process innovation (PI)
- 16 -
Operational Infrastructure Innovation - Information Framework
Enterprise data architecture (DA) provides a common framework for organizing all the information within KT environments
Common integration framework
Reduce system integration time and improved
automation
Automation enables lower OpEX spend
Short time to market for innovative services
Development & IntegrationOperationsFinanceBusiness
KT Next Generation IT Data Classification Framework
BusinessProcess
Alignment
BusinessProcess
Alignment
LegacyData
Model
LegacyData
ModelBenchmarkingBenchmarking
KT StandardData Model
KT StandardData Model
Product
Market / Sales
Customer
Service
Resource
Supplier / Partner
Enterprise Common System Entities
Architecture
Mega Processes TMForum SID Model
Other industries Business Activity Classification
Entity Classification
Data Classification
MARKETINGSALE
CRMFULFILLMENT
ASSURANCEBILLING
PRMOSR
Channel
Customer
Product
Service
Resource
Partner
Enterprise
Common
Market
Iden
tific
atio
nD
escr
iptio
nC
lass
ifica
tion
Rel
atio
n
Eve
ntM
anag
emen
t
- 17 -
Changed Management Scope of OSS/BSS
The management domains should be extended to whole business infrastructure covering network layer, control layer, application layer, and devices
Ver
tical
End
-to-
End
Infr
a M
anag
emen
t
Access Network LayerAccess Network Layer
Public NetworkPublic Network Private NetworkPrivate Network
Mobile Access Fixed Access
GSM
IMS
UMTSSatellite
WiFiHSDPA
GPRSEDGE
WiBro
PSTNCable
FTTHxDSL
Mobile Access Fixed Access
WiFi
DECT
LAN
PABX
Connectivity LayerConnectivity Layer
Control LayerControl Layer
Service Delivery PlatformService Delivery Platform
Enablers(includeContentDelivery)
Enablers(includeContentDelivery)
Service CreationService Creation
Service ExecutionEnvironments
Service ExecutionEnvironments
Abstraction LayerAbstraction Layer
ExposureLayer
ExposureLayer
Portals Google Gaming
www Internet
Skype 3rd party ASP blogs
RoutingRouting AdmissionControl
AdmissionControl AuthenticationAuthentication Traffic
EngineeringTraffic
EngineeringSessionControlSessionControl RoutingRouting
Cu
sto
mer
s &
Dev
ices
3rd
Par
ty P
artn
ers
Horizontal End-to-End Service Management
- 18 -
Service Session Management – The Network doesn’t matter…
• Network diversity and network innovation had led to network abstraction based on IP as common denominator
All-IP (BcN)Mobility-enabled & QoS-guaranteed
GSMEDGE
UMTSCDMA
WiBroHSDPA
POTS/ISDN
WirelinexDSL FTTH
Others
Network Diversityis not a problemanymore due to All-IP evolution
CommonApplications& Services
• Network focused product
• Circuit-based long lived services
• Connectivity services
• Simple & individual service model
• Network focused product
• Circuit-based long lived services
• Connectivity services
• Simple & individual service model
• Service focused product
• Session-based short lived services
• Multimedia converged service
• Complex & convergent service model
• Service focused product
• Session-based short lived services
• Multimedia converged service
• Complex & convergent service model
Yesterday Today & Tomorrow
- 19 -
Service Session Management – Real-time Monitoring
DeviceNetwork
Identity
QoS
Preferences
Service
LocationPresence
The core of seamless service lies in real-time information management of user’s current service session and maintenance of user’s presence in heterogeneous public and private networks for delivery of converged services
Applications
OSS/BSS
Service Delivery Platform
Control (IMS)
Access
Transport
Clients and Devices
- 20 -
Service Session Management - IPTV
Service convergence introduces the complexity of service session management and its personalization leads large volumes of customer’s session information management
Head-End Center
RPRP
PEPE
PEPE
PEPE
PEPE
IPIP--MediaMediaSwitchSwitch
A3808A3808
L3 L3 SwitchSwitch L2 L2
SwitchSwitch
SERSER
A3808A3808
PEPE PEPE
PEPE
VOD ServerVOD Server
PP,CP,DP
RPRP Server Server --FarmFarm
Application
Layer
Control
Layer
Transport
Layer
Customer
Layer
HD Monitoring
VOD NMS
KSMS
HDS
PVS
CAS
MOC
VOD
DBS
IDMS
CMS
STB Web
U-CEMS
Access NMS
Premium NMS
Core NMS
Meg
aTV
NM
S
DAIMS
MegaT
V-S
CS
DRM
ProbeProbe• Service flows• Problem resolution• Quality management• Real-time billing• Customer usage pattern
management
- 21 -
Total Fault Management Framework
Service Problem Management
IMS &SDP
IMS &SDP
Access Networks(Wired & Wireless)Access Networks
(Wired & Wireless)
Applications&
Contents
Applications&
Contents
BackboneNetwork
BackboneNetwork
3rd PartySP
Applications& Contents
Management
Applications& Contents
Management
3rd PartyFederation
Management
3rd PartyFederation
Management
ServiceManagement
ServiceManagement
TT & WorkforceTechnician
Management
TT & WorkforceTechnician
Management
End-userDevice
End-userDevice
OperationStaffs
OperationStaffs
NetworkManagement
NetworkManagement
DeviceManagement
DeviceManagement
EventFiltering,
Suppress &Correlation
EventFiltering,
Suppress &Correlation
Root Cause Analysis&
VOCMgmt
Root Cause Analysis&
VOCMgmt
CustomerImpact
Analysis
CustomerImpact
Analysis
Empowerexperts
tocapture
intelligence& knowledge
Automaterecovery with
policy & knowledge-basedfault management
A fully featured network fault and service problem management framework is needed for reliable and effective service-oriented management
- 22 -
Service Problem Management – Fully Featured Problem Handling
A fully featured Network/Service Problem Management System and Total Fault Management System, which monitors and manages whole business infrastructure, will be needed to provide converged services.
VOC DB
• Root Cause Analysis
• Real-time Cross Domain Problem Monitoring and Handling
• Service affected facility & customer analysis with RCA
• Damage cost calculation incurred by Root Cause
• Trouble Ticket Issuance with RCA and VOC
• Related statistical report
FacilityFacility
LogicalResource
LogicalResource
LogicalResource
LogicalResource
VoIP SessionVoIP Session
IPTV SessionIPTV Session
Internet SessionInternet Session
VoIP SessionVoIP Session
IPTV SessionIPTV Session
Internet SessionInternet Session
Customer1
Customer5
Customer2
Customer3
Customer4
Customer6
PersonalizedCustomers
Alarm AnalysisAlarm Analysis
RCARCA
Event NormalizationEvent Normalization
AffectionAnalysis
AffectionAnalysis
Fault/VOC Real-time StatusFault/VOC Real-time Status
Trouble TicketTrouble TicketAffect AnalysisAffect Analysis
Event Adaptor
Adaptor Adaptor Adaptor Adaptor Adaptor Adaptor Adaptor
Event Correlation & FilteringEvent Correlation & Filtering
Analyzed Alarms
Facility/CustomerVOC DB
RulesRulesEngine
Root Cause AlarmRoot Cause Alarm
VoCVoC
Fault ScreenFault Screen
Facility/CustomerFacility/Customer
VOC VOC
ConstructionInfo
ConstructionInfo
EventCollection
IntegratedFacilityServiceCustomerDB
Web Application Server
Fault Detail
EndUser
Devices
Networks(Access
& Backbone)
IMS&
SDP
Application&
Contents
Circuit&
Sessions
- 23 -
Service Quality Management
Service providers must now put customers at the heart of their business by providing higher quality service than their expectation
What happens when QoE is poor?
About 29% of customers will not complain before defecting – they will simply leave once they become unsatisfied
QoE ≈ Customer Loyalty, Retention and Revenue
1-10-100 Rule for quality management
100100
1010
11Catching and fixing problems in your working area
Catching and fixing problems internally, but after they have left the working area
Repairing the damage of problems caught by external customers
1-10-100 rule for Quality Management
Total cost of Quality
PreventionPrevention
InspectionInspection
FailureFailure
PreventionPrevention
InspectionInspection
FailureFailure
Without Quality Improvement Process
With Quality Improvement Process
Total Cost of Quality
- 24 -
Service Quality Management - IPTV
KT Integrated Quality Management System (ISQM) for end-to-end service quality management
QualityAnalysis &
Measurement
QualityAnalysis &
Measurement
Fault& Performance
Fault& Performance
TVQMS(QSTB, HIKE, QM)
KSMS
Premium-NMS Core-NMS Access-NMS
IPAS
IP-CEMS
MegaTV-SCS / VoIP-NMS / WiBro-NMS
ServiceQuality
Management
ServiceQuality
ManagementKQI
KPI KPI KPIKPI
KQI
KPIKPI
SER
Ntopia Switch
UTPSiSi
FES
SiSi copper
L3 SwitchPE Router
STB
VDSL/IP-ADSL DSLAM
STBSiSi
Media Switch
VoD Server(H.264)
OLT
L3 switch
FTTHCP
DP
PP
Broadcast ServerEPG Server
CAS/Server
HDS Authentication Server
Premium
Best Effort
Media Center Backbone Network ResidentialAccess networks
ProbesQM
KQI
KPIKPI
Media QualityTransaction QualityTransmission Quality
Quality Monitoring, Measurement, and Analysis
QSTB
Branch Offices (107 Sites)
Network Operation
Centers (25 sites)
Quality Policy
QoE Indicator
- 25 -
Remote Device Management
Shift from network element management focus to service management, data management and user preference management
Network Intelligence Migrationto devices
Device Proliferation & Convergence
Fixed
Mobile+
Construct all the values for customer from device!!
Management Authorities
Provide valuable information
Customers (Users)
Direction of DM Innovation
• Integrated DM for any device (Fixed, Mobile, Converged device)
• Expand zero-touch deployment from fixed service to dynamic service
• Drive enhancements to customer experience management (Quality, Service failure, user preference)
• Software lifecycle management (from delivery to withdrawal)
• Device lifecycle management
- 26 -
Remote Device Management – Automatic Control
With zero-touch remote device management framework, we can control network-enabled devices anywhere in the world and integrate them into enterprise infrastructure.
u-CEMS
u-CEMS (Customer Equipment Management System)
STBSoIP IP-GW HG
Protocol Conversion
StatusMonitoring
DeviceAsset
Management
FW/SW Download
MemoryDB
SNMP OMA-DM
JobScheduling
RemoteControl
ProvisioningService Quality
management
Policy Management
Resource Management
Fault Monitoring Remote Control
StatisticsDiagnosis
Firmware & SoftwareManagement DB
Web ServerWeb Server
ApplicationApplication DatabaseDatabase
Protocol MediationProtocol Mediation
DeviceDevice
AdminMonitoring Configuration StatisticsAlarm
TR-069
• Software Installation• Device Configuration• Software/Firmware
Update
• Device backup• Alarm• Hardware & Software
Inventory
…..
NOC & Help Desk
- 27 -
Service-aware Engineering
• Reliable operation of the enterprise network is a necessity for business survival • Business transformation introduces the service-aware engineering
• Network Assessment and Planning
• Network Management and Performance Monitoring
• Network Capacity, Dataflow and Utilization Planning
• Network Design and Implementation service which incorporate architecture, network design, reengineering, and implementation.
• Network administration of the Network Operating Center/Network Service Center, network/asset management
Traditional Network Engineering
QoS-guaranteed Convergent Services
• Service flow anticipation & planning
• Real-time service session distribution model management
• Network resource reengineering based on the convergent service trends with service engineering simulator
• Service Life Cycle Management
- 28 -
Service-aware Engineering - Process
Virtual Network Environment
Traffic Collection and Importing(Traffic Classification by Service Types)
Traffic Analysis and Modeling(Convergent Service)
Analysis and Optimization
Offer comforts to customers with service-aware engineering
NetworkNetwork ServiceService CustomerCustomer
- 29 -
NOC / Maintenance & OperationsNOC / Maintenance & Operations
Call Center / Customer CareCall Center / Customer Care
Enterprise InfrastructuresEnterprise Infrastructures
BusinessPartner
BusinessPartner
CustomerDomain
CustomerDomain Channel 1Channel 1
Channel 2Channel 2
Channel 1Channel 1
Channel 2Channel 2
Integrated Channel Management with Single View on Customers
Customer Care without enterprise management information
Network Operations & Managementwithout customer information
Customer-centric Channel management is imperative for increasing customersatisfaction in rapidly changing business environment
• Different views by different organizations and staffs Harmful Business Model for Customer
- 30 -
(IntegratedBilling, Ordering, and
CRM)
(IntegratedBilling, Ordering, and
CRM)
KT Strategy for Integration of OSS/BSS
Phased OSS/BSS Integration Approach for Accelerating Business Transformation
PSTN xDSL Network Infrastructure
NetworkManagement
ServiceManagement
Businessmanagement
FTTH, WiBro, BcNSDP, IMS
W-CDMA / HSDPA 4G
NeOSS(Integrated configuration,
assurance, workforce, and Inventory Mgmt.)
NeOSS(Integrated configuration,
assurance, workforce, and Inventory Mgmt.)
IntegratedNMSs
IntegratedNMSs
NeOSSNeOSS
ICISICISSilo
Silo
Silo
Wired + Wireless
Wired + Wireless
• ICIS: Integrated Customer Information System for one-stop customer care and billing• NeOSS: New & Next Gen Operations Support System for flow-through fulfillment and assurance
- 31 -
SOA Framework for Open OSS/BSS
SOA and OSS/BSS Service Orchestration - SOA is a powerful integration approach because process flow no longer needs to be hard coded but can follow a contractual model
Enterprise & SOA GovernanceEnterprise & SOA GovernanceBusiness
Architecture
BusinessArchitecture
DataArchitecture
DataArchitecture
ApplicationArchitecture
ApplicationArchitecture
TechnologyArchitecture
TechnologyArchitecture
ServiceLife-cycle Mgmt
ServiceLife-cycle Mgmt
Standard I/FManagement
Standard I/FManagement
SOA Framework for OSS/BSSSOA Framework for OSS/BSS
ERPERP
CRMCRM
BillingBilling
IntegratedFault Management
IntegratedFault Management
IntegratedPerformanceManagement
IntegratedPerformanceManagement
Integrated ServiceQuality Management
Integrated ServiceQuality Management
Integrated ServiceSession Management
Integrated ServiceSession Management
Zero-touchDevice Management
Zero-touchDevice Management
Domain specificxNMSs
(include Probes)
Domain specificxNMSs
(include Probes)
Workforce Management
Workforce Management
IMS/SDPManagement
IMS/SDPManagement
ServerManagement
ServerManagement
EventNotification
EventNotification
Service Registry
Service Registry
PersistentEvent
Repository
PersistentEvent
Repository
DataTransformation
DataTransformation
EventFilter &Security
EventFilter &Security
Messaging/Transport
Messaging/Transport Web ServicesWeb Services Connector/
Adaptors
Connector/Adaptors
MessageRouting &
Distribution
MessageRouting &
Distribution
ESBWeb
Services
Governance& Monitoring
UDDI Registries
UDDI
BusinessManagement
BusinessManagement
ServiceManagement
ServiceManagement
NetworkManagement
NetworkManagement
CustomerManagement
CustomerManagement
Flow-through operational process management
Ful
fillm
ent
Ass
uran
ce
Bill
ing
Ope
ratio
ns &
Mai
nten
ance
Pro
cure
men
t &Li
fe-c
ycle
Mgm
t
Workflow Engine & BAMWorkflow Engine & BAM
GIS-enabled Integrated OSS/BSS WindowsGIS-enabled Integrated OSS/BSS Windows
CustomerCustomer PartnerPartner EmployeeEmployee StakeholderStakeholder
Enterprise Data
Facility, circuit, session, customer, QoS, SLA, Contract, product, HR, Rule & Policy …
- 32 -
• OSS/BSS Transformation
• Conclusion
- 33 -
OSS/BSS Transformation
Unsustainable cost structure !!!
TodayTomorrow
$
!
Fix
ed N
etw
orks
Fix
ed A
pplic
atio
ns
Mob
ile N
etw
orks
Mob
ile A
pplic
atio
ns
Ent
erpr
ise
Net
wor
ksE
nter
pris
e A
pplic
atio
ns
Spaghetti Networks & Siloed OSS/BSS
(Vertically Integrated)
Network/Transport(Different access networks
IP)
Network/Transport(Different access networks
IP)
Common ServiceCapabilities (IMS/SDP)
Common ServiceCapabilities (IMS/SDP)
Applications &Contents
Applications &Contents
Converged Networks &Integrated OSS/BSS
(Horizontally Layered)
• Market/service differentiation (penetration rates stagnating)
• Stop Opex explosion• Standards, technologies now available (IP, SIP
everywhere)
OSS/BSS innovation is imperative for rapid response to Telco’s business transformation
InnovativeEnterprise
Architecture
OSS/BSSIntegration
for Converged Infrastructure
ServiceOriented
OSS/BSS
All managed targets are converged
- 34 -
Conclusion
Telcos and Operators must move from network orientation to service orientation for successful realization of business transformation
BusinessTransformation
• The future role of Telcos and Operators is aggregator of contents and services with their existing core competence of data pipes
• Network value is rapidly move to the value from CPE and applications
OSS/BSSTransformation
• OSS/BSS innovation is urgent for rapid response to business changes and competition
• End-to-end service management is imperative for converged business infrastructure (session, fault, quality and billing)
• Zero touch and remote management of end-user devices
• SOA-based OSS/BSS Integration
OperationChallenges
• Every things are converged
• OSS/BSS are still fragmented and partly integrated
• Operation staffs are continuously decreased and aged
• Unmanned offices are increased
- 35 -
Q&A
top related