a brief history of brylcreem

NOOR ASMAH MD TAIB2011728269

Product Description

Brylcreem (pronounced brill-cream) is an iconic product of men's hair styling, founded in Birmingham by County Chemicals in 1928.

The brand formulation is built on strength, substance and texture. All that needs to be added is flair. Brylcreem was giving a generation of men the freedom to style their hair with confidence.

The glossy look that defined Brylcreem's original appeal is still massively popular, but the Brylcreem of today gives men hundreds of choices when it comes to styling quality and power.

The brand offers gels, waxes, and creams.

Principal Competitions

The arena which Brylcreem battle among the competitiors is iwith its unmessable style, the Brylcreem Boys Icon, its smells, the use of fresh hair technology, plus comes with unique Memory Styling Molecules, rich with Aqua-Oxy naurishment, longlasting and non-greasy.

Competitors

SWOT Analysis

Strenghs

• Unmessable Style (wet look, styling holds)• People known their product• 80 years on market• equitable price• Had an international and national icon ( David Beckham, Kevin Pieterson, Khairul Fahmi)

SWOT Analysis

Weakness

• Only comes with two based product• Their packaging look same with others competitors. The differentiate only at their labeling.• The Bounz Gel packaging hard to open. Nice look with hard touch.

SWOT Analysis

Opportunities

• Had an advantage to dominate the market• By rebranding their packaging, it could enhance their market share percentage. • Could increase more consumer to used their product.• Had a brand icon which could persuade consumer to used Brylcreem.• Had a great technologies on hair stylish.

SWOT Analysis

Threat

• Had a competition with so many brands• The young user like to buy something more stylish such as the packaging itself look trendy and easy to used.• The packaging look same with others brands, make consumer confused.