9.58 ... achieving peak business performance ... one inspiring day with peter fisk
Post on 21-Oct-2014
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ACHIEVING Peak
Peter Fisk the world most inspiring
business strategist and
marketing guru
One inspiring day
Business Performance
9.58
4 inspiring seminars all in one day, exploring
the challenges and opportunities for your
business and brands, leaders and marketers …
Winning … New Game, New rules
Higher … seeING THINGs DIFFereNTlY
Faster … THINKING DIFFereNT THINGs
Stronger … BolD, Brave, BrIllIaNT
… and introducing the 21st century business
toolkit, the practical tools for making
Smarter ideas happen faster.
9.58 Accelerating innovation and growth
0900 – 1100 : Winning … New Game, New rules
• Power shifts, new opportunities, game changers
• New leaders: from Adidas to Bisco, Nike to Li Ning
• What is your role and opportunity in this world?
• And what is the value of your brands?
1130 – 1300 : Higher … seeING THINGs DIFFereNTlY
• Having a bigger ambition, enabling more
• Apple and Better Place, Zipcars and Zynga
• Where are the opportunities for Qatar business?
• And what can we learn from other nations?
1400 – 1530 : Faster … THINKING DIFFereNT THINGs
• Networks and social media, sustainable and collaborative
• Alibaba and Baidu, Tesla and Threadless
• Learning from FIFA 2010 and the 2012 Olympics
• 50 strategies for your brands to do more
1600 – 1730 : Stronger … BolD, Brave, BrIllIaNT
• Making the best ideas happen, smarter and faster
• The challenge of leadership, personal and business
• Bezos, Perez, Rosso, Zuckerberg … and you …
• 3000 days to 2022. What will you do?
9.58 All in ONE INSPIRING DAY
0900 – 1100 : Winning
… New Game, New rules
• Power shifts, new opportunities
• Game changers and the new business models
• The rise of the new generation of market leaders
• From Adidas to Bisco, Nike to Li Ning
• Air Asia and Current TV, Zipcars and Zynga
• The value of ideas: creativity, design and innovation
• The New Marketing Paradigm
• Gaga and Obama, Tesla and Threadless
• What is your role and opportunity in this world?
• And what is the value of the your brand?
9.58
0900 – 1100 : Winning … New Game, New rules
• Power shifts, new opportunities, and game changing
• The rise of the new market leaders
• From Adidas to Bisco, Nike to Li Ning
• Air Asia and Current TV, Alibaba and Li &Fung,
• The value of creativity, design and innovation
• The New Marketing Paradigm
• Lady Gaga and Barak Obama
• What is Qatar’s role and opportunity in this world?
• And what is the value of the Qatar brand?
QATAR 9.58 Accelerating innovation and growth
1130 – 1300 : Higher
… seeING THINGs DIFFereNTlY
• Left brain + right brain, future back + now forward
• Outside in + insight out, heads up + heads down
• Having a bigger ambition and business purpose
• Scenario planning, insight maps, market strategies
• Apple and Better Place, Visa and Virgin Galactic
• Building brands that enable people to do more
• Brand blueprints, propositions and communication
• Aberchrombie and Coca Cola, Nike and Red Bull
• Where are the opportunities for your business?
• And what can we learn from other places?
9.58
0900 – 1100 : FASTER
… THINKING DIFFereNT THINGs
• Engaging communication, the power of storytelling
• Learning from FIFA 2010 and the 2012 Olympics
• Redesigning business through network structures
• Building communities through social media
• Alibaba and Baidu, Cisco and Path
• Engaging people through richer customer experiences
• Embracing sustainaility and collaboration
• Tata and Tesla, Threadless and Zappos
• Embracing sports events to accelerate business growth
• 50 strategies for your brands to do more
9.58
1600 – 1730 : StroNGER
… BolD, Brave aND BrIllIaNT
• Making the best ideas happen, smarter and faster
• Creating value through profit and growth
• Launch of the World’s Best Brands 2012
• Who are the leaders, the risers and fallers?
• And celebrating your world’s leading brands
• The challenge of 21 century leadership
• Personal and business, industry and market
• Bezos, Perez, Rosso, Zuckerberg … and you …
• Achieving peak business performance …
• 3000 days to 2022. What will you do?
9.58
9.58 inspiring IDeas … practical Tools Apple and Amazon
Air Asia and Abercrombie
Burberry and Better Place
Coca Cola and Current TV
Diesel and Disney
Gaga and Guggenheim
GE and Groupon
Lego and Lycra
Nike+ and Nintendo Wii
Obama and O2
P&G and Porsche
Samsung and Superdry
Tata and Threadless
Zappos and Zipcars
Nike SPARQ system
Michael Johnson Performance
FIFA World Cup 2010
London Olympics 2012
… and much more
Learning from the best practices, and new concepts around the world …
9.58 inspiring IDeas … practical Tools
… stimulating new ideas, and supporting practical application
9.58 inspiring IDeas … practical Tools
9.58 inspiring IDeas … practical Tools
adjacent markets
value disciplines,
insight maps,
customer immersion
brand blueprints,
new business models,
value propositions,
integrated communication
social networks
scenario planning
parallel markets
co-creation
creative fusion
innovation process
digital hybrids
customer experience design
net promoter score,
accelerating growth
business leadership
9.58 inspiring IDeas … practical Tools
Focusing on best customers
Understanding people
Discovering new insights
Articulating propositions
Engaging audiences
Personalising experiences
Building advocacy
Delivering profitable growth
Introducing a broad range of practical tools and techniques …
9.58 inspiring IDeas … practical Tools
Evaluating the best markets
Deciding where to focus
Being different
Building strong brands
Seizing discontinuities
Co-creating innovation
Launching new solutions
Reshaping the market
13 … to help marketers think differently, and deliver better results
Peter Fisk is a best-selling author and inspirational speaker, a strategic consultant to leading
companies around the world and a business entrepreneur.
Peter leads GeniusWorks, a strategic innovation business based in London and Budapest, Istanbul
and Dubai, that works with senior management to “see things differently” – to develop and
implement more inspired strategies for brands, innovation and marketing. Gamechanger is a
strategy accelerator for leadership teams, Innolab is a facilitated innovation process based on deep
customer insights and creative thinking, and BrandVision is a platform to develop better brands and
brand portfolios.
His best-selling book Marketing Genius explores the left and right-brain approaches to competitive
success, and has been translated into more than 35 languages. Customer Genius describes how to
build a customer-centric business, Business Genius is about inspired leadership and strategy,
Creative Genius is the innovation guide for border crossers and game-changers, whilst People Planet
Profit explains how to grow, whilst doing good ethically, socially and for the environment.
Peter grew up in the remote farming community of Northumberland, in the North East of England, and
after exploring the world of nuclear physics, joined British Airways at a time when it was embarking
upon becoming “the world’s favourite airline” with a cultural alignment around customers.
He went on to work with many of the world’s leading companies, helping them to grow more
profitably by becoming more customer-centric in their structure, operations and leadership. He
works across sectors, encouraging business leaders to take a customer perspective, and learning
from different types of experiences. His clients include American Express and Coca Cola, Cemex and
Eczacibasi, Lastminute.com and Marks & Spencer, Microsoft and O2, Orange and Red Bull, Tata Steel
and Teliasonera, Shell and Virgin, Vodafone and Volkswagen.
He was also the transforming CEO of the Chartered Institute of Marketing, the world’s largest
marketing organisation. He led the strategic marketing consulting team of PA Consulting Group
where he developed an integrated consulting approach called Customer Breakthrough, was
managing director of specialist measurement firm Brand Finance, and partner of The Foundation.
He was recently described by Business Strategy Review as “one of the best new business thinkers”
and is in demand around the world as an expert advisor and energising speaker.
peterfisk@peterfisk.com www.theGeniusWorks.com
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