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Why We Need More Romance in Business

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Speakers: Tim Leberecht Chief Marketing Officer NBBJ Lynette Silva Senior Recognition Strategist Globoforce

Moderator: Sarah Sipek

Associate Editor Chief Learning Officer magazine

Why We Need More Romance in Business

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Frequently  Asked  Ques6ons  

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Sarah  Sipek  Associate  Editor  Chief  Learning  Officer  magazine  

Why We Need More Romance in Business

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Tim  Leberecht      Chief  Marke;ng  Officer  NBBJ  

Why We Need More Romance in Business

Lyne?e  Silva      Senior  Recogni;on  Strategist  Globoforce  

WHY WE NEED MORE ROMANCE IN

BUSINESS Tim Leberecht  

Tim  Leberecht      Author,  The  Business  Roman;c    

Lyne=e  Silva  Senior  Recogni;on  Strategist  Globoforce  

@6mleberecht  

 @lyne=epsilva  

Tim Leberecht Why We Need More Romance in Business

Do  you  consider  yourself  a  roman;c  in  your  private  life?      (yes)  (no)  

Would  you  consider  yourself  a  roman;c  when  it  comes  to  work?      (yes)  (no)  

“To romanticize the world is to make us aware of its

magic, mystery, and wonder; it is to educate the senses to see the ordinary as extraordinary,

the familiar as strange, the mundane as sacred, the finite as infinite.”

Novalis

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Apple Recode

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Subjectivity

Suffering

Mystery

Emotion

Transcendence

Ephemerality

Inconsistency

Serendipity Ambiguity

Unpredictability

Subjectivity

Suffering

Mystery

Emotion

Transcendence

Ephemerality

Inconsistency

Serendipity Ambiguity

Unpredictability

Focus Features

1. Find the Big in the Small 2. Keep the Mystique

3. Suffer (a Little)

Rules of Enchantment

1. Find the Big in the Small

 “The opposite of loneliness is not togetherness, it's intimacy.” Richard Bach

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“A smile is a door half-open and half-closed.” Jennifer Egan

2. Keep the Mystique

Surprise  Industries    

The  Experiment    

Soundonsight.org -

Dezeen

Asf.cz  

L.A.  Weeekly  

3. Suffer (a Little)

“But I don’t want comfort. I want God, I want poetry, I want real danger, I want freedom, I want goodness. I want sin.” Aldous Huxley, Brave New World

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Huffington Post

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1. Find the Big in the Small 2. Keep the Mystique

3. Suffer (a Little)

Rules of Enchantment

Ephemerality over permanence Singularity over scale Ambiguity over clarity

Serendipity over predictability Generosity over efficiency

Inconsistency over reliability Emotion over reason

Danger over data Subjectivity over objective truth

Un-Quantified Self over Quantified Self

Humanize business

Feel more Feel good Do good

The Human Code

Feel more: Emotional intelligence -> Romance Feel good: Work/life balance -> Mindfulness

Do good: CSR -> Purpose

Traditional Smart Romantic Planning Acting Wandering

Conversion Connection Reconnection

Process Dashboard Principles

Control Monitoring Letting go

Consistency Variety Serendipity

Big Idea Big Data Big Intuition

Rapid response Real-time Pre-emptive

Segmenting Behavioral targeting Distributed presence

Message Conversation (Occasional) silence

Visibility Transparency Mystery

Risk Calculated risk Vulnerability

Benefit Value Values

Attraction Liking Passion

Convenience User-friendliness Frustration

Efficiency Excellence Significance

“To begin, begin.”

William Wordsworth

ROMANTIC

@timleberecht tim@thebusinessromantic.com www.timleberecht.com

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