9.23 final
TRANSCRIPT
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Why We Need More Romance in Business
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Speakers: Tim Leberecht Chief Marketing Officer NBBJ Lynette Silva Senior Recognition Strategist Globoforce
Moderator: Sarah Sipek
Associate Editor Chief Learning Officer magazine
Why We Need More Romance in Business
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Frequently Asked Ques6ons
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Sarah Sipek Associate Editor Chief Learning Officer magazine
Why We Need More Romance in Business
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Tim Leberecht Chief Marke;ng Officer NBBJ
Why We Need More Romance in Business
Lyne?e Silva Senior Recogni;on Strategist Globoforce
WHY WE NEED MORE ROMANCE IN
BUSINESS Tim Leberecht
Tim Leberecht Author, The Business Roman;c
Lyne=e Silva Senior Recogni;on Strategist Globoforce
@6mleberecht
@lyne=epsilva
Tim Leberecht Why We Need More Romance in Business
Do you consider yourself a roman;c in your private life? (yes) (no)
Would you consider yourself a roman;c when it comes to work? (yes) (no)
“To romanticize the world is to make us aware of its
magic, mystery, and wonder; it is to educate the senses to see the ordinary as extraordinary,
the familiar as strange, the mundane as sacred, the finite as infinite.”
Novalis
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Apple Recode
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Subjectivity
Suffering
Mystery
Emotion
Transcendence
Ephemerality
Inconsistency
Serendipity Ambiguity
Unpredictability
Subjectivity
Suffering
Mystery
Emotion
Transcendence
Ephemerality
Inconsistency
Serendipity Ambiguity
Unpredictability
Focus Features
1. Find the Big in the Small 2. Keep the Mystique
3. Suffer (a Little)
Rules of Enchantment
1. Find the Big in the Small
“The opposite of loneliness is not togetherness, it's intimacy.” Richard Bach
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“A smile is a door half-open and half-closed.” Jennifer Egan
2. Keep the Mystique
Surprise Industries
The Experiment
Soundonsight.org -
Dezeen
Asf.cz
L.A. Weeekly
3. Suffer (a Little)
“But I don’t want comfort. I want God, I want poetry, I want real danger, I want freedom, I want goodness. I want sin.” Aldous Huxley, Brave New World
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Huffington Post
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1. Find the Big in the Small 2. Keep the Mystique
3. Suffer (a Little)
Rules of Enchantment
Ephemerality over permanence Singularity over scale Ambiguity over clarity
Serendipity over predictability Generosity over efficiency
Inconsistency over reliability Emotion over reason
Danger over data Subjectivity over objective truth
Un-Quantified Self over Quantified Self
Humanize business
Feel more Feel good Do good
The Human Code
Feel more: Emotional intelligence -> Romance Feel good: Work/life balance -> Mindfulness
Do good: CSR -> Purpose
Traditional Smart Romantic Planning Acting Wandering
Conversion Connection Reconnection
Process Dashboard Principles
Control Monitoring Letting go
Consistency Variety Serendipity
Big Idea Big Data Big Intuition
Rapid response Real-time Pre-emptive
Segmenting Behavioral targeting Distributed presence
Message Conversation (Occasional) silence
Visibility Transparency Mystery
Risk Calculated risk Vulnerability
Benefit Value Values
Attraction Liking Passion
Convenience User-friendliness Frustration
Efficiency Excellence Significance
“To begin, begin.”
William Wordsworth
ROMANTIC
WWW.WORKHUMAN.COM
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