8 ways to drive roi with email marketing automation
Post on 05-Aug-2015
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8 Ways to Drive ROI with Email Marketing Automation
Make Your Campaigns Work Harder for You.
CREATED BY
Megan FeltesEmail Marketing
SpecialistRockhouse Partners
Save time and money.
With an easy one-time setup, automated email campaigns run seamlessly, helping you sell more tickets and giving your ticket buyers the best possible customer experience.
Automated emails have conversion rates as high as
50%*
*eMarketer
rockhousepartners.com
Welcome emails typically have
4x the open rate and
5x the click rate of
other campaigns*
Welcome new subscribers, share your upcoming calendar and let people know what they can expect to receive.
2. Say hello.21
*Experian
rockhousepartners.com
People love to see their name in lights. Use automated merge tags to feature names in your subject line and email content.
2
*Aberdeen Group
Know your audience.
Personalized emails improve click-through
rates by
14%*
...and conversion rates by
10%*
rockhousepartners.com
Create a pre-sale email capture form that sends an alert to customers when tickets go on sale.
3. Build anticipation.3
Automated Etix notification emails
yield a
20% conversion rate
rockhousepartners.com
Beyond payment and event details, offer more options to buy tickets for upcoming events.
3. Confirm purchases.4
The average revenue per automated
transactional email is
2-6x greater than a bulk
campaign*
*Experian
rockhousepartners.com
Cement your relationship with attendees who have just had a great experience and get them to come back for more!
3. Thank your patrons.5
*Experian
Thank you emails achieve a
13x increase in revenue
compared to promotional
emails*
rockhousepartners.com
Send ultra-targeted email messages to segments that automatically update when new subscribers are added.
3. Leverage data.6
*Jupiter Research
Relevant emails drive
18x more revenue than broadcast emails*
rockhousepartners.com
Harness the power of your biggest fans with a contest that leverages engagement and automates referrals.
3. Get referrals.7
One client saw their list grow by
25% through the use of automated referral
contest emails
rockhousepartners.com
Urge past purchasers back into action with a series of emails designed to win them back.
3. Re-engage subscribers.8
Rockhouse win-back campaigns have
re-engaged an average
12% of inactive subscribers
for clients
rockhousepartners.com
Give customers a second chance at sold out tickets with an alert for just-released seats.
Wait list emails.
On the Etix product horizon:
*Email Institute
Remind potential buyers when tickets are still available and recover incomplete transactions.
Cart abandonment emails.
Reach out to site visitors who check out specific events or pages with email prompts to buy.
Retargeting emails.
rockhousepartners.com
Intrigued? Let’s talk.
hello@rockhousepartners.com
hello@etix.com
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