7 ways to boost email campaign conversions

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One reason email marketers are not profitable is because it is so low cost, for example, a lot of companies don’t bother deleting their campaigns that aren’t converting. Don’t be that person. Here are 7 easy steps to boost your campaign conversion.

TRANSCRIPT

7WAYS TO BOOSTEMAIL CAMPAIGN CONVERSIONS

PRESENTED BY HEATHER SEITZ:

© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.

CONVERSION

© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.

CHALLENGE:Email marketing remains one of the most cost effective and profitable marketing channels.

The competition for attention in the subscribers' inbox remains the biggest challenge.

© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.

© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.

PARETO PRINCIPLETwenty percent (20%) of email

marketers generate 80% of the profits

Eighty percent (80%) of email marketers do not have consistently profitable email campaigns.

20%

80%

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WHY?The question is. . .

if a traditional marketing

campaign is not producing

profits quickly, it’s nixed

© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.

© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.

7 Things You Can Test And Apply To Your Email Campaigns To Boost Conversions And Generate Higher Profits…

ONE.WRITE TO ONE

PERSON

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WRITE CONSISTENTLYTWO.

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THREE.WRITE

STRONGER SUBJECT LINES

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TEST THE LENGTH OF YOUR EMAIL COPY

FOUR.

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FIVE.ADD STORIES

TO YOUR EMAIL COPY

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FOCUS ON ONE RESPONSE PER EMAIL

SIX.

© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.

SEVEN.CREATE

SEQUENCES

RECAP.7 WAYS TO

BOOST EMAIL CAMPAIGN

CONVERSIONS

1. Write to one person2. Write consistently3. Write stronger subject

lines4. Test the length of your

email copy5. Add stories to your

email copy6. Focus on one response

per email7. Create sequences

© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.

7 WAYS TO BOOST EMAIL CAMPAIGN CONVERSIONSTo get the full transcripts of this video recording and other helpful email tips, tools, and strategies, visit: www.emaildelivered.com/7-ways-boost-email-campaign-conversions

Remember to sign up for a free email marketing assessment at:http://emaildelivered.com/Assessment © Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.

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