7 tips to developing a retail mobile website

7 Tips to Developing a Retail Mobile Website

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www.phase2online.com

That’s a shame since U.S. mobile commerce sales hit $1.20 billion in 2009 and will grow to $2.42 billion this year, according to Coda research consultancy.

Despite numerous studies showing skyrocketing use of mobile devices, most retailers haven’t yet adapted their websites for mobile purchasing or “m-commerce.”  

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However, a great website isn’t enough in a mobile world. Users are browsing on a tiny screen, hate waiting for pages to load and often fat finger the spelling of even common words.

Tips to make your e-commerce site mobile-friendly:

• Create a whole new mobile website and don’t simply adapt your current site. • This will let you create the best user experience possible.

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• Limit your content. • Figure out what content must be on your mobile site and which is just fluff that will annoy and distract your consumer.

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• Make the search box easy to find. • Mobile users rely heavily on Search features to quickly find what they are looking for.

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• Limit your product line.• Fewer products can make it easier for consumers to navigate the site.

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Go easy on images, which can slow page loads.55

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• Let customers check local availability from product search results. • Provide a link that lets mobile shoppers enter their ZIP code and see what nearby locations have items in stock.

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Make sure your site search factors in typos, which are more common on mobile devices.

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