7 things you need to know about social media now

Things You Need to Know About

Social Media

Barbara B. NixonAssistant Professor :: Southeastern University

Now.Prepared for

#lanierupshaw

@BarbaraNixon

Your Name Here

Social Media = Cat Videos?

What the heck IS social media?

Video Credit: Social Media Revolution Refresh by Erik Qualman

Where are your

customers?

Listen first.

Share

Then share.

Social media is

Be paranoid.

Just a little.

Keep learning.

Three Challenges

Read. This. Now.

Groundswell: Winning in a World Transformed by Social Technologies– Charlene Li & Josh Bernoff

Join. This. Now.

Develop. This. Now.

SocialMediaPolicy

1. Understand what social media is

2. Learn how your customers use social media

3. Listen first4. Then share5. Remember that social media

is 24/7/3656. Be paranoid (just a little)7. Keep learning

The ONE thing

CONTACT ME

Barbara B. Nixon, Ph.D. (ABD)Interim Chair, Communication DepartmentSoutheastern University

Life Member & Past President of the International Listening Association (listen.org)

E-mail: bbnixon@seu.edu

Twitter: barbaranixon

Skype: barbara.b.nixon

Blog: publicrelationsmatters.com