7 proven strategies to maximize twitter and instagram for your business

Dave KerpenCEO, Likeable Local@DaveKerpen

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Your Host!

30% of SMBs use LinkedIn regularly—making it the most frequented platform.

Sources: Inc, LinkedIn, Marketing Land

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A Tale of Twitter...

In Las Vegas

About the Aria And the Rio

And how a little empathy goes

a long way!

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7 Proven Strategies to Maximize Twitter and Instagram for Your Business

1. LISTEN Strategically and RESPOND

2. REPEAT Great Content (Twitter)

3. #HASHTAG Wisely

4. ADVERTISE Smarter

5. Ask Users to “TAG A FRIEND” (Instagram)

6. Utilize VIDEOS / STORIES

7. CROSS PROMOTE Social Pages

1. Listen Strategically and Respond

– What’s important to your business?

– What’s important to your customers?

– Who’s important to your customers?

• Find the right keywords and hashtags to tap into the

Twitter & Instagram conversation!

• Listen to influencers, they’re the people who your

customers are also listening to.

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Why Listen? • Makes people feel heard

• Helps companies gain a better understanding of their customers

• Uncovers new opportunities

• Contributes to future product planning by discovering customers’ likes and dislikes and wants and needs

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How to Respond

• Customer service is no longer just phone lines.

• Twitter & Instagram are now where people turn to express their opinions.

• PUBLIC! Everything is out there for the world to see.

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Respond to everyone

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• 71% of customer complaints on Twitter go unanswered

• YET, 83% of people appreciate being answered by a

company when they receive a response

• HOWEVER, 63% would not like it or hate it if the company

contacted them about something other than their complaint

tweet

• SO, when on Twitter, respond to customers with a timely

and pertinent response

Respond to everyone

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2. Repeat Great Content (Twitter)

• The average shelf life of a tweet is 20 minutes

• How do you maximize your Twitter exposure?

• REPEAT TWEETS!

• “Repeating a tweet gets you 86% as much performance as the initial tweet!”

• Twitter Reverb helps with repeating

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3. #Hashtag wisely

• Hashtags are the Twitter & Instagram equivalent to keywords

• Just like keywords are important to helping your blog’s visibility, hashtags are important to helping your Twitter & Instagram’s visibility

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1) Choose a hashtag

beforehand for your

initiatives

2) Make it simple

3) Make it easy to use

4) Make it FUN (and

informative)!

#Hashtagging Tips

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4. Advertise smarter on TwitterThe Keys to Twitter Ads and Promoted Tweets

• Set an objective

• Find your target audience

• Be creative, make an impression!

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Objective Setting• What do you want to do with your ad campaign?

More followers?

More clickthroughs?

More engagement?

More app installs?

More leads?

• It is important to know what you want to do and set goals.

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Target Audience• Who do you want to see your ads?

• Twitter provides dozens of different options to narrow your criteria to find YOUR perfect audience.

• OR you can also upload a list of contacts and create a lookalike audience based on people you know are receptive to your ads.

• A targeted audience is a way to more efficiently market.

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Target Audience

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Be creative. Be unique. Stand out!• Visual content is consumed most directly on social media,

so having clear imaging is imperative.

Ad Copy Rules of Thumb:

1. Be Clear and Concise

2. Keep Your Objective in Mind

3. Always Be Helping

• Don’t forget to optimize your visuals for mobile too!

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Instagram Advertising

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• Uses all the same tools and perimeters as Facebook ads

• Same types of Ads: Awareness, Consideration, Conversion

• Just add your Instagram account to your Facebook Business Page

Instagram Advertising

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• Same demographic options are used as well

• Target area, age, gender, and specific details: such as ‘in a relationship’.

5. Ask Users to “tag a Friend” (Instagram)

• Ask your followers to tag a friend for an event you are promoting or any contest you are running

• A referral is the best way you can support your favorite small business

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6. Utilize Videos / Stories / Live• Videos grab viewers attention and increase

engagement

• They can alert customers to any campaigns you are currently running

• They can show potential customers a view into your business

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Videos / Stories / Live

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7. Cross Promote Social Pages

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• Make sure your existing fans know you’re on Twitter & Instagram

• Instagram makes it simple to share your images to Facebook, Twitter, Tumbler etc….

7. Cross Promote Social Pages

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• A study of over 1 billion Facebook posts from 3 million brand pages found that images posted to Facebook via Instagram receive more engagement than natively published images

Source:buzzsumo.com

Let’s Review!1. LISTEN Strategically and RESPOND

2. REPEAT Great Content (Twitter)

3. #HASHTAG Wisely

4. ADVERTISE Smarter

5. Ask Users to “TAG A FRIEND” (Instagram)

6. Utilize VIDEOS / STORIES

7. CROSS PROMOTE Social Pages

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Want to Learn More about Likeable Local?

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See How Likeable Hub can help you be more successful by automating social media

Thank You/Grand Prize! CONTACTDave Kerpen

EMAILDave@likeable.com

TWITTER@davekerpen

PHONE212-359-4355

Questions?

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