7 februari 2012 cio megatrend praktikfall: den nya cio-rollenbisnode.pdf · cio megatrend...
Post on 24-May-2020
1 Views
Preview:
TRANSCRIPT
3
Bisnode today
• 200,000 businesses as customers • 17 countries • SEK 4.5 billion in total operating income (2010) • 12 % operating margin EBITA (2010) • 3,100 employees
4
Areas of business and examples of our brands
• Credit Solutions
• Marketing Solutions
• Business Information Solutions
6
The digital transformation of the world (model borrowed from Peter Hinssen)
•Analogue •Offline •Difficult to get
•Digital •Online •At-your-fingertips
Time
Purple world Digital is the norm
Blue world Digital is new
0%
25%
50%
75%
100%
7
Leaders of the two worlds
Blue world leaders
Purple world leaders
• Early adopters of digital information • Early adopters of online distribution • Players capable of making lots of
information available • Players having economy of scale • Players having unique information
• The players being smartest about being digital
• Players having economy of scale • Players having truly unique
information
IT consequences
• IT becomes core of the business – even more than before • IT delivery is no longer so difficult:
– Server operations – Storage – Development platforms – Databases – Production planning
• IT development must be performed in low-cost countries
8
Bought on-tap from cloud providers
More business challenges than technical challenges
Most IT is better delivered by the business organization, than by a central/separate IT department
Important areas for the CIO and central IT
• Common functions – Mail, communication tools, collaboration – Infrastructure
• Shared services – Business functionality used across business lines – Support functionality (e.g., financial reporting)
• Strategic planning – Technology, products and offerings
• Knowledge management – How to be smart about being digital
• Security • Governance and control
9
The four Bisnode IT objectives, and CIO office activities to achieve them
Architectural planning Project control
Data exchange Shared services Knowledge sharing
IT security Shared infrastructure and common functions
International cooperation
Business oriented planning and steering
Efficient and reliable operations, utilising
synergies
Centres of Excellence
Technology pioneering
Innovation Fund Technology as a driver
Summary of challenges
Overall challenges ● Annual revenue growth of 10 % over an economic cycle,
i.e., significant growth in a mature market ● EBITA margin of at least 15 % over an economic cycle ● To become no. 1, 2 or 3 in each segment and market where
Bisnode operates ● Fight for talent
CIO challenges ● Diversity of Bisnode companies ● Entrepreneurial spirit ● Communication and language ● Private equity ownership ● Prioritization
top related