7 efficient ways to retain your customers
Post on 12-Apr-2017
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7 Efficient ways to
retain your customers
Customer retention refers to the activities and actions companies and
organizations take to reduce the number of customer defections.
Businesses have to spend approximately 50% more resources to
acquire new customers than they do to keep the existing ones.
More than 82% of all the companies agreed that retention of customers is
cheaper to execute than their acquisition.
To increase your own retention rates, I've compiled a list of top 7 efficient techniques for retaining customers.
Set customer expectations 01
Always be honest, and set accurate expectations early to stop customers
leaving later.
Also ensure you always deliver on your promises.
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Be the expert 02
Become the customers’ trusted advisor in your particular field, so that you can gain their trust, build
customer loyalty and reduce customer churn.
Go the extra mile for your
customers
03
Give your customers unexpectedsmall rewards.
These kinds of gestures won’t cost you much, but they can repay you many
times over in customer retention and word-of-mouth referrals.
Make it personal04
Customers love a personal touch, so they’d be reluctant to leave a
company that looks after them personally.
This is just another way of making
them feel special and cared for.
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Offer value, not just products
05
Today’s customers want to feel valued.
So, you need to focus on making the customer feel the value they will get
from your product or services.
Never leave your customers
alone
06
If a customer is using your product or service, you must leave no window of opportunity open for someone else to
be his head.
You must keep reminding him that your service is always there for him,
Keep innovating your product
07
The most important aspect of customer retention is to let the customer know
that you are not stagnating.
Show them that you are still looking to go on from good to better and from better
to best.
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Sources
https://www.helpscout.net/blog/customer- retention-strategies-that-work/https://www.ngdata.com/what-is-customer- retention/ http://blog.clientheartbeat.com/customer- retention-strategies/https://www.forbes.com/sites/jerryjao/2015/01/21/cus tomer-retention-is-king-retention-marketing- provides-greater-roi/#720367b532cf
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