7 c’s of communication 1. 7 c’s of communication completeness conciseness consideration clarity...
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7 C’s of Communication
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7 C’S of Communication
• COMPLETENESS • CONCISENESS • CONSIDERATION • CLARITY • CONCRETENESS • COURTESY • CORRECTNESS
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CONCISENESS
1. Eliminate wordy expressions 2. Include only relevant statements
– be focused– Shorten & avoid long explanations – avoid gushing politeness
3. Avoid unnecessary repetitions – use short forms the second time – use pronouns
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Eliminate Wordy Expressions
Use single words in place of phrases. Even Winston Churchill made extensive use of
simple, one syllable words.
ExampleWordy: At this timeConcise: Now
Wordy: Due to the fact thatConcise: Because
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CONCISE
• Due to the fact that• Employed the use of• Basic fundamentals• Completely eliminate• Alternative choices• Actual experience• Connected together• Final result• Prove conclusively• In as few words as possible
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CONCISE
o Due to the fact thato Employed the use ofo Basic fundamentals
Completely eliminate o Alternative choiceso Actual experienceo Connected togethero Final resulto Prove conclusivelyo In as few words as possible
o Becauseo Usedo Fundamentalso Eliminateo Alternativeso Experienceo Connectedo Resulto Proveo Concisely
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Include Only Relevant Material
Wordy: Wordy: We hereby wish to let you know We hereby wish to let you know that that our company is pleased with the our company is pleased with the
confidence you have respond in confidence you have respond in us.us.
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• Concise: Concise: We appreciate your confidence.We appreciate your confidence.
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Exercise
• Find single word substitutes for the phrases:
With regard to about Despite the fact that although At the present writing now Is of opinion that thinks In the first place first At a rapid rate fast
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Exercise
• Rewrite the following by omitting articles, trite (worn out) expressions, wordy sentences and repetitions:
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Exercise –contd.• At this time I am writing to you to enclose the post paid
appointment for the purpose of arranging a convenient time
when we might get-together for a personal interview.
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Exercise –contd.
• Will you ship us sometime, any time during the month of October , or even November if you are rushed , for November will suit us just as well , in fact a little bit better , 300 of the regular three and a half inch blue arm bands with white sewn letter in the middle .
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CONSIDERATION
Consideration means preparing every message with the message receivers in mind; try to put yourself in their place.
• You are considerate• you do not lose your temper• you do not accuse and you do not
charge them without facts• the thoughtful consideration is also
called “you-attitude”.13
CONSIDERATION
• Focus on YOU instead of I & WE • Show reader benefit & interest • Emphasize on positive & pleasant • Apply integrity & ethics
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Focus on “You” Instead of “I” or “We”
Using “you” does help project a you-attitude. But overuse
can lead to a negative reaction.
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Show Audience Benefit or Interest in the Receiver
Reader may react positively when benefits are shown them. Benefits must meet recipients:– needs– address their concerns, or– offer them rewards
• Most important they must be perceived as benefits by the receivers.
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Ex.- Write with a ‘you ‘ attitude , it shows consideration
• I want to send my congratulations for --(Congratulations to you….)
• We will ship soon the goods of your order---
• We pay eight percent interest on -----
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Ex -Avoid negative – unpleasant words to show consideration
• It is impossible to open an account for you today.
• When you travel on company expense, you will not receive approval for first class fare.
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Ex : Show reader benefit or interest
• Because we have not written to you in sometime , please help us bring our record by filling and returning the other half of the card.
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CONCRETENESSCommunicating concretely means being specific, definite, and vivid rather than vague and general. Often it means using donatives (direct, explicit, often dictionary based) rather than connotative words (ideas or notions suggested by or associated with a word or phrase)
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CONCRETENESS
• Use specific facts and figures • Put action into words • Choose vivid image building words by
comparison & figurative language• Use more adjectives and adverbs
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Use Specific Facts and Figures
It is desirable to be precise and concrete in both written and oral business communication.
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Example
Vague, General, Indefinite
• Student GMAT scores are higher.
Concrete, Precise
• In 1996, the GMAT scores averaged 600; by 1997 they had risen to 610.
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Put Action in Your Verbs
Verbs can activate other words and help make your sentences alive, more vigorous.
Use active rather than passive verbs. Put action in your verbs rather than nouns
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Example
• Passive : The memo was sent by the manager Active:• Passive: The scientist discovered the formula. Active:
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Choose Vivid, Image-Building Words
Business writing uses less figurative language than does the world of fiction.
Bland Image
This is a long letter.
More Vivid Images
This letter is three times as long as you said it would.
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Ex- Rewrite the following in concrete form as the sentences are too general and
vague
• Our product has won several prizes. • These brakes stop a car within a short
distance.
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Ex: Put action into the words by using active instead of passive voice
• Tests were made by us. • A full report will be sent to you by the
supervisor. • Mr. Singh will give consideration to the
report…
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Ex : Use vivid image building words – adjectives and adverbs , and use less of
abstract nouns
• The camera has a system that gives good pictures.
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CLARITY
Getting the meaning from your head to the head of your reader (accurately) is the purpose of clarity. Of course you know it is not simple. We all carry around our own unique interpretations, ideas, experiences associated with words.
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CLARITY
• Choose short , familiar & conversational words
• Construct effective sentences and paragraphs by unity of idea and sequencing
• Achieve appropriate readability by using formal & informal language
• Include examples, illustrations & visual aids
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Choose precise, concrete and familiar words
Unfamiliar: After our perusal of pertinent data, the conclusion
is that a lucrative market exists for the subject property.
Familiar:
The data we studies show that your property is profitable and in high demand.
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At the core of clarity is the sentences. This grammatical statement, when clearly expressed, moves thoughts within a paragraph. Important characteristics to consider are:– Length– Unity– Coherence– Emphasis
Construct Effective Sentences and Paragraphs
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Ex : Use simple words
• Subsequent later• Accede agree • Endeavour try• Supersede replace• Disclose show
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COURTESY
True courtesy involves being aware not only
of the perspective of others, but also their
feelings. Courtesy stems from a sincere you-
attitude.
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COURTESY
The following are suggestions for generating a courteous tone;•Be sincere , tactful, thoughtful and appreciative •Omit expressions that hurt , irritate, or insult•Grant apologies graciously
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Be Sincerely Tactful, Thoughtful, and Appreciative
Though few people are intentionally abrupt or blunt, these negative traits are a common cause
of discourtesy.
Tactless, Blunt More Tactful
Stupid letter; I can’t understand any of it.
Clearly, you did not read my latest fax.
It’s my understanding…
Sometimes my wording is not precise; let me try again 37
Use Expressions that Show Respect
No reader wants to receive message that offend.
You are offendingYou failed toContrary to your inferenceInexcusableSimply nonsense
Skip Irritating Skip Irritating ExpressionsExpressions
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Activity
• Bring courtesy in the following text:
Hey man, what’s this I hear about the good news? You sure pulled a fast one this past weekend-and then didn’t tell any of us about it.
Give my regards to the little lady. And wish her the best; she’ll need it.
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More courteous
Warm congratulations on your wedding!
Well, you certainly took us by surprise. In fact, just a few of us even suspected you were taking off to get married. But even though we did not hear about it, we wish you the best.
Give our warm regards to your new partner.
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Choose Nondiscriminatory Expressions
Another requirement for courtesy is the use of nondiscriminatory language that reflects equal treatment of people regardless of gender, race, ethnic origin, and physical features.
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Sexist Terms: “Man” words
• FreshmanNew student, Entering student
• ManpowerWorkers, Employees
• Man-madeConstructed, Manufactured, Built
• ChairmanChairperson, Chair
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Singular pronouns
• Anyone who comes to the class late will get his grade reduced.
• Each manager has an assigned parking place. He should park his car……….
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Names
• Treat each gender with respect.
Examples:• Ted Aprill and Ruth
Ted and Ruth Aprill• Mrs Aprill and Ted
Ms. Aprill and Mr. Aprill
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Titles
• Mr.• Miss• Mrs.• Ms
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Ex : Show courtesy by avoiding tactless & blunt language
• Your letter is not clear at all:
• Obviously, if you would read your policy carefully you will be able to answer these questions yourself.
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Ex : Use gender friendly substitutes
• The best man for the job• Manpower • Salesman • Chairman
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CORRECTNESS
At the core of correctness is proper grammar, punctuation, and spelling.
However a message may be perfect grammatically and mechanically but still insult or lose a customer.
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CORRECTNESS
• Use the right level of language • Check accuracy of facts, figures and words• Maintain acceptable writing mechanics• Choose non discriminatory language • Use parallel language
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The right level of language, accuracy, and acceptable mechanics
• Select the right level of language for your communication
either formal or informal.
• Realize that formal language is most often used in business
communication.
• Check for correct figures, facts, and words.
• Apply the principles of accepted mechanics to your writing.
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Use the Right Level of Language
• Formal and Less Formal Language
More Formal Less Formal
Participate
Procure
Endeavor
Join
Get
Try
Check Accuracy of Figures, Facts, and Words
A good check of data is to have another person read and comment on the validity of the material..
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Few tips for effective verbal messages
• Be direct• Consider your
audience• Be clear• Watch your non-
verbal signals
• Pay attention to the receivers
• Repeat when needed• Communicate bit by
bit• Use varying
techniques• Auditory/Visual/
Kinesthetic
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Summary
• What is Business writing?• Types?• 7 Cs of Communication
– COMPLETENESS – CONCISENESS – CONSIDERATION – CLARITY – CONCRETENESS – COURTESY – CORRECTNESS
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