6months revenue generation plan
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8/4/2019 6months Revenue Generation Plan
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12months Revenue Generation
Plan August 2011 August 2012
By
Adedamola Joshua
8/4/2019 6months Revenue Generation Plan
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Overview
Proshare Nigeria is a Professional Analyst and
Investor relations consulting firm with varying
products including:
Professional Analyst Services
Financial Reports
Financial Advisory Services
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Investor Relations
SSS
WTV
Training
Consulting
± Private Sector
± Public Sector
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The B&M Units objectives
Revenue Generation
Brand development and Management
Market and Marketing research
New product development
Market growth
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Current Realities Operational Cost
The Nigeria Business Environment
Current state of infrastructure
Skills shortage
The Nigerian financial industry
Current state of the Capital market
Mergers and Acquisitions and cultural shock
Ensuing legal battles in the M&A structuresThe global economy
The movement to virtual realities the web age
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Future Realities
Virtual dominance
Practical know-how - Application of knowledge
Solution base orientation - Not analysis of problems
The rise of the New baby boomers
The dominance of the State
Economic growth and development
Think fast --- Slow decision making process FastImplementation Super fast Change Attitude
Ability to always question reality.
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Current cost centres:
� Operations Cost
� Salaries
Average Monthly overhead N3,000,000
Average yearly overhead N36,000,000
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Existing Revenue generators:
Adverts 6 Clients
Training 1 Client
Investor Relations 2 ClientsOthers - ?????
Average Yearly Earning N15,000,000
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Income Stream for August 2011 -2012
Average of 10 new advertisers
Average of 3 Retainership
Average of 3 Trainings comprising of both Private and Public Sector
Other Business Areas - ????
-Sponsorship-Baits
-SSS
-WTV
-Events
-Subscriptions
Average total revenue N90, 000, 000
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Breakdown:
Adverts (10) N40,000,000
Retainership (3) - N 30,000,000
Trainings (3) N 5,000,000Others N 15,000,00
Total - N 90,000,000
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Realities in the Nigerian Market
It adores and worship excellence when it finds
one!
Its a Dog eat Dog business environmentNo body will touch a bad product or brand
Halo effect Magic bullet theory
Its a Mafia based system its either you are inthe group or not
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Challenges in the market
More for less
Extreme competition
First mover effect and me-too productsReduced corporate disposable income
Skills shortage
Sex appeal Creating a gap in the knowledgeeconomy
Unwillingness to change and accept new realities
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New Realities August 2011
We must maintain existing streams of income, while
developing new ones.
Effort must be made to sustain existing relationships.
All Hands must be on deck to initial, grow and
develop new streams of income.
We must ensure that we protect the Proshare brand
equity at all cost.
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Needs in the Unit
Competent Sales Person
In-house Creative Officer
Client Service Officer to be trained on how to carryout
business researchTraining in a graduate finishing School
N50, 000 average monthly operational costBreakdown:
Fuel for utility Cars N24,000
3 News Papers - N 9,000
Landline Credit N 6,000
Contingency N 19,000
TOTAL - N 50,000
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Proshare 5.0 Launch Initiative
� Average cost for launch N 10,000,000
�Breakdown will be forwarded after furtherconsideration.
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Thank you.
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