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How must SONY change its business strategies for 2010 and beyond?

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Old SONY

● Old SONY developed the enterprise focusing on game software development.

● However, it newly established in April, 2010.

New SONY ● It is strengthening of composition earning ● capacity about a new business management

team. ● Reduction of a network service business

cost

Target consistent profitability in core hardware businesses

● It is the method of building the status which leads the market by core hardwares, such as a liquid crystal television.

● The new earnings model beyond the business model of the conventional television is created.

● The television which offers new application via a network and "evolving" is introduced.

Provide new user experiences integrating innovative hardware, software and services

● Furthermore, new mobile products and other household appliances are begun, and it is growing up quickly.

● By using service (user of the 33 million or more people's registration account in the time of 16 November, 2009) of PlayStation?Network, By unifying attractive hardware, expansion of the network ? service enterprise of Sony and the service connected by network are provided.

Reach out to new customers and develop new geographic markets

● direct marketing strategy is strengthened. ● The umbrella brand message of a promotion

Sony group is made global. ● In order to develop new customer base,

BRICs countries etc. continue the investment in a emerging market.

Increase Sony's focus on　environmentally conscious products and processes

The amount of discharge of environmentally conscious products and processes CO2 is reduced.

Private SONY

● I think that SONY enlarged business deployment too much considering.

● As long as I investigated, business deployment of SONY is audio video apparatus, television, information, a communication facility, a semiconductor, media, etc.

● a result a subsidiary increasing the loss as the whole company having been connected I consider .

About the future of private SONY.

● I think that higher technical capabilities can be pursued by reducing the enterprise of SONY to a slight degree.

● Therefore, I reduce the number of enterprises and think that a high profit can be acquired by attaching contrast.

The market of private SONY

● SONY has succeeded in adhering to proprietary technology and gaining a user's support.

● However, there are also many examples which were failing conversely and they have it just because it adheres to an original standard.