5 quick ways to improve your business 2014

NOV 2014

Introductions

Grow your Business

Word of Mouth•Be the best you can - Goals•Shout about your self - Alliances•Get others to shout about you – Diversify •USP – be interesting•Talking online

Form an Alliance•Similar industry – Complimentary service

•Similar Service – Embrace competition

•Diverse Markets – Unknown opportunitiesIdentify and create a new alliance

Goals•Specific – Who, What, Where, When, Which, Why

•Measurable – How much, How Many?

•Attainable – Most goals are attainable if they are important to you

•Realistic – Willing and able to work for

•Timely - Objective to work toward

Set yourself a Smart Goal

Diversify• Grab new opportunities

• Products, Marketing

• Move to stay still• Ford, Apple, Coke Cola, Virgin vs Kodak, HMV• Avoids complacency and being stale

• Removes Single point of failure• Creates your own luck• But don’t spread yourself too thin !!!!

Is there a new area you can Diversify into?

Unique Selling Point•Does not need to be earth shattering

•You are unique

•The way you deliver is special

So what is your USP?

Talking online•Newsletters – awareness (Out)

•Blogs – your own and others (Out and/or In)

•Social – engaging (In and Out)

•Local – places and reviews (In)

Be engaging and real (shake it all about)

Discuss

Save your Business Money

Purley Business News

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