5 practical steps for an effective content marketing strategy!
Post on 13-Apr-2017
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5 Practical steps for a “super”
Content Marketing strategy?!
Fady Ramzy CEO, InsideOut TOday
@CyberZizo
Contentmarke+ngisamarke)ngtechniqueofcrea+nganddistribu+ngvaluable,relevantandconsistentcontenttoa5ractandacquireaclearlydefinedaudience
withtheobjec+veofdrivingprofitablecustomerac)on”
“
TheCo
nten
tMatrix
1-Planwell!
StartwithasolidPlan!SetGoalsforyourcontent,Ex:Amplifica+onvsConversionFocusonmakingitRelevant,Valuable&Educa+onal
1-Planwell(cont.)!
Planyourtarget,goNicheResearchHashtagsPlanyourDistribu+onChannelsSetyourmeasurements
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2-DecideCrea+ngvsCura+ngContent
Cura+onCrea+on
QualityvsQuan+tyContentrepurposeUsingonlinetoolsCutbigpiecesdown
Aggrega+on(collec+on)Dis+lla+on(simplifying)Eleva+on(opinion)Chronology(+me)
AlwaysencourageUGC!
Getonthewriters’Radar
FocusonHeadlines(&thumbnails!)Usedifferentanglesfordistribu)onFrequentlycheckAnaly+cs
3-Distributeeffec+vely
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CheckGuestPos+ng Usesimple&clearCTAs
Like,share,like&comment
Scheduling&NewsJacking
3-Distributeeffec+vely(cont.)
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4-MeasureyourROI!
Amplification & conversion goals?
Check Analytics for ups & downs
Replicate the “ups”
For “downs” try changing the copy, visual & timing!
5-Innovate!BlendyourcontentwithnewexperiencelikeAR!UseVideoALLthe+me!Structureyourcontenttounlockit!
5-Innovate!
Engage your readers with relevant
content recommendation
Engagement
Automizes your Semantic Content
Optimization to improve Google
rankings
Supports writing with images and
contextual information
Nice tool, what is WordLift
Content Marketing
1 2 3
Fady Ramzy @CyberZizo
www.Wordift.io www.Insideout.Today
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