5 nature of stra mgt ev 10 22 oct 15
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NATUREof
STRATEGIC MANAGEMENT
Strategy
A comprehensive plan for accomplishing
an Organization’s goals
Strategic Management
A way of approaching business
opportunities and threats and make best
use of strength and overcome
weaknesses.
Distinctive Competence
Scope
Resource Deployment
Something the organization does
exceptionally well.
An organizational strength possessed by only a small number of competing firms.
Technical expertise, cost,
unique distribution system any thing could be.
The part of a strategy that specifies the range of markets in which an organization will compete.
“TOYOTA” doing business in automobile industry.“Canon” doing business in different industries.
Market Segmentation
“Mercedes” ,“Rolex”, “CASIO” all have different market to serve.
Scope has to be distinct and match the
Distinctive competencies.
Scope should be evaluated and can be
redefined. --- “Fair & Lovely”
Scope should match the capabilities.
Organizations having numerous scopes.
Compete in dozens or even hundreds of
Markets.
“BEXIMCO”, “SQUARE”
The way the organization distributes its’ resources across the areas in which it competes.
Example:
“Walt Disney” allocate some of the profits from movies and theme parks to fund new business in book publishing and music recording.
Corporate level strategy- decide which business to be in, diversification, acquisition etc.
Business level strategy-decide how to serve the market; low cost, product differentiation etc.
Functional level strategy -Seeks to have each department add value to a good or service. TQM, Inventory Management etc.
Strategic Planning Questions
• What is the organization’s position
in the marketplace?
• What does the organization want its
position to be?
• What trends and changes are occurring
in the marketplace?
• What are the best alternatives to help the
organization achieve its goals?
Strategy as an Emergent Process
• Strategy making in an Unpredictable
World
• Strategy making by Lower Level
Managers
• Intended and Emergent Strategies
Strategic Management Process
Intended Strategies
Missions
and Goals
Strategic
Choice
Organizing for
Implementation
Internal
AnalysisExternal
Analysis
INTENDED STRATEGY
Strategic Management
Emergent Strategies
Missions
and Goals
Internal
Analysis
External
Analysis
EMERGENT STRATEGY
Strategic Choice
Does It Fit?
Organizational
Grassroots
Characteristics of
Successful Strategic Managers
1. Well informed.
2. Skill at focusing their time and
energy.
3. Good at building consensus.
4. Good at creating contingency
plans.
5. Accomplished at simplifying the
process.
6. Commitment
7. Willingness to Delegate and Empower
Bye…………….
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