5 local marketing challenges for healthcare organizations - solved!

Hospitals and Healthcare Providers need Local Marketing to...

…Differentiate

Your Brand

…Attract and Retain New

Patients

…Educate Patients About Your

Organization’s Mission

…Introduce New Products and

Services

…And More

BUT… Many healthcare marketers are challenged when it comes to executing marketing at the local level.

So what’s a healthcare marketer to do?

Here are your top 5 local marketing challenges

…SOLVED!

Creating personalized marketing messages that resonate with the local community.

Challenge #1

Provide authorized local representatives with access to an all-in-one centralized marketing portal that contains corporate-approved marketing assets they can customize and deliver, on-demand.

Key Benefits:

Deliver the Right Message, to the Right Audience Using the Right Media, at the Right Time

Cost-Effectively Generate More Relevant and Meaningful Versions and Quantities of Content

Greater Efficiency Across Your Marketing Supply Chain

SOLVED!

Ensuring materials created by local representatives are brand and legal-compliant.

Challenge #2

SOLVED!Sophisticated templates allow corporate marketers to control what headlines, messages and images can be selected or edited while locking down regulatory statements. This gives local representatives the flexibility to customize messages on-demand to promote current events while eliminating mistakes.

Key Benefits:

Global Brand and Legal Compliance

Improved Operational Efficiency

Elimination of Costly Advertising Errors

Streamlining the production and delivery of local advertising.

Challenge #3

SOLVED!Local marketing automation platforms allow you to increase operational efficiency by streamlining ad production and approval processes. With a centralized local marketing platform you can put new creative materials into the hands of local representatives within minutes rather than days or weeks.

Key Benefits:

Eliminate One-Off Requests and Inefficient Ad Approval Processes

Free-up Corporate Marketing Resources to Focus on Strategy

Increase Speed-to-Market

Reaching the right audience through their preferred media channel.

Challenge #4

SOLVED!Media fragmentation has made it challenging (and expensive) to support local marketing efforts across multiple media channels. Yet, your patients want you to communicate with them in a way that’s convenient for them. A platform that supports traditional, digital and social media makes it easier than ever for your local representatives to create and deploy effective one-to-one and one-to-many campaigns without compromising brand integrity.

Key Benefits:

The Right Marketing Mix Increases Visibility of Your Advertising Messages

Creates Deeper Relationships in Local Communities

Inability to measure local marketing activity and performance.

Challenge #5

SOLVED!One of the biggest challenges healthcare marketers face is measuring the results of local marketing efforts. The best local marketing automation platforms will provide detailed performance analytics to help you track and measure the efforts of local representatives so you can scale top performing programs across your organization.

Key Benefits:

Helps Identify ROMI to Show Impact of Marketing Success

Corporate Marketers Can Tailor Future Marketing Programs Based on Past Campaign Success

NOW… You’re armed with the tools you need to execute more effective local marketing programs!

About BrandMuscleBrandMuscle is a leading provider of local marketing automation solutions. We provide web-based tools and strategic local marketing program support to help healthcare organizations better target and reach local audiences, create brand differentiation and preference and improve marketing ROI.

“The savings have been pretty radical, with fewer field

offices using staff hours and material resources on

redundant activities. By freeing up our field units from

creating their own individual marketing campaigns, we

strengthen our brand, and we give them more time to

deliver on our mission.”

Senior Director of Brand and Creative

for a national non-profit health organization

CONTACT USBrandMuscle.com

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1.866.464.4342

info@BrandMuscle.com