5 huge email mistakes that businesses make

5 huge email mistakes that businesses make

The basic email signature destroying your brand image.

Mistake #1 - Branding

Every email should feature correct logos and contact

details.

Consistency is an integral part of branding.

Mistake #1 - Branding

Don't destroy your own brand via inconsistent email

signature design.

Mistake #1 - Branding

Ignoring the latest email regulations.

Mistake #2 – Compliance

Policies are becoming more common as internet security tightens, just one stray email

could result in a fine.

Mistake #2 - Compliance

Protect yourself from unnecessary fines – include

legal disclaimers on all emails.

Mistake #2 - Compliance

Missing out on advertising opportunities.

Mistake #3 – Advertising

Why limit your advertising to specific email campaigns?

Every email can be used as a promotional tool.

Mistake #3 - Advertising

Turn the simple, everyday email into a hugely effective

advertising opportunity.

Mistake #3 - Advertising

Losing control of your email signatures.

Mistake #4 - Management

Email signatures are best not left to the ‘average Joe’.

Take control of your signatures.

Mistake #4 - Management

Don’t leave your email signatures in the control of

your employees.

Mistake #4 - Management

Letting smartphones re-create

your problems.

Mistake #5 - Mobile

Company emails should not end with “sent from my

iPhone”

Don’t let smartphones make your emails appear

unprofessional.

Every email should be consistent.

Mistake #5 - Mobile

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The Solution