5 best content marketing books

Post on 17-Oct-2014

2.738 Views

Category:

Business

2 Downloads

Preview:

Click to see full reader

DESCRIPTION

Continuing our Frequently Tweeted Question (FTQ) series with five book recommendations for your content marketing reading (plus one on the way!).

TRANSCRIPT

What Are Some Good Books on

Content Marketing?

A Resonance FTQ

(Frequently Tweeted Question)

“I’m looking to learn more about content

marketing — any good books to recommend?”

@resonancecont

@resonancecont

Content  Rules    by  Ann  Handley  &  C.C.  Chapman  

Part  I:  The  Content  Rules  

Part  II:  The  How-­‐To  Sec?on  •  Blogs  •  Webinars  •  Ebooks  &  White  Papers  •  Case  Studies  •  FAQs  •  Video  •  Podcas?ng  •  Photographs  

Part  III:  Content  That  Converts:  Success  Stories  (With  Ideas  You  Can  Steal!)  

contentrulesbook.com  

@resonancecont

Get  Content,  Get  Customers  by  Joe  Pulizzi  &  Newt  BarreS  

Part  I:  Coping  With  the  Content  Marke?ng  Revolu?on  

Part  II:  How  to  Put  Content  Marke?ng  to  Work  

Part  III:  Learning  From  Smart  Marketers—Best  Prac?ce  Success  Stories  

Part  IV:  PuWng  the  Lessons  Into  Ac?on  

getcontentgetcustomers.com  

@resonancecont

Managing  Content  Marke?ng  

By  Robert  Rose  &  Joe  Pulizzi  

Part  I:  Content  Marke?ng  Strategy  

Part  II:  The  Process  of  Content  Marke?ng  

managingcontentmarke2ng.wordpress.com  

@resonancecont

Content  Is  Currency  By  Jon  Wuebben  

Part  I:  Content:  It’s  the  Currency  

Part  II:  Content  for  the  Web  

Part  III:  Content  for  Community  and  Mobile  

conten2scurrency.com  

@resonancecont

You?lity  By  Jay  Baer  

Part  I:  Turning  Marke?ng  Upside  Down  

Part  II:  The  Three  Facets  of  You?lity  

Part  III:  Six  Blueprints  to  Create  You?lity  

you2litybook.com  

And coming in 2014 …

@resonancecont

@resonancecont

[?tle  in  progress]  By  Rachel  Parker  

Part  I:  Content  Marke?ng:  The  Why  

Part  II:  Content  Marke?ng:  The  What  

Part  III:  Content  Marke?ng:  The  How  

Stay  tuned!  

by

Rachel Parker

?

Got a question for our next

FTQ?

Hit me up at @resonancecont

top related