4b. engaging generations – tweets, blogs, social networks and the digital divide

4b. Engaging generations – tweets, blogs, social networks and the digital divide

Stijn Bannierbannier@merit.unu.edu

IFA 2012, Prague, 30-5-2012

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Context - EU2012: European Year for Active Ageing and Solidaritybetween Generations

2007: Ageing well in the information society

2010: e-Inclusion (Digital Agenda for Europe)• achieving that "no one is left behind" in enjoying

the benefits of ICT• participation of all individuals and communities in

all aspects of the information society• reducing gaps in and promoting ICT usage

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Context – Web 2.0• current evolution of the

World Wide Web(O’Reilly)

• participation• intercreativity

• collaboration

• user-generated content:prosumer/produser

• social web

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Context – Web 3.0…4.0…

• Semantic web• Internet- of-things• Mobile web

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TAO - GoalsTHIRD AGE ONLINE - TAO• Motivate older persons to participate in

online communities • Foster the intergenerational integration of

online communities and online collaborative projects

• Activate older persons to make use of the possibilities of the social and mobile web (Web 2.0 and beyond)

TAO: Survey

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Switzerland Germany The Netherlands0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

12.8%10.8%

2.4%

46.8%

45.8%

17.1%

28.4%30.4%

36.9%

12.0% 13.0%

43.6%

Using Wikipedia or similar platforms(n=2695; CH=532, G=1794, NL=369)

daily at least once a weekless frequentlynever

TAO: Survey

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Switzerland Germany The Netherlands0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

5.5%

2.5%

5.9%

32.6%

23.6%

30.5%

44.0%42.3% 42.7%

17.8%

31.7%

20.8%

Using Youtube or similar streaming media(n=2662; CH=527, G=1765, NL=370)

daily at least once a weekless frequentlynever

TAO: Survey

Switzerland Germany The Netherlands0%

10%

20%

30%

40%

50%

60%

70%

80%

12.0%

4.8%

11.9%

20.7%

12.0%

18.8%

20.7%15.4% 11.1%

46.6%

67.8%

58.2%

Using Facebook or similar social networks(n=2674; CH=517, G=1779, NL=378)

daily at least once a weekless frequentlynever

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TAO: Survey

Switzerland Germany The Netherlands0%

10%

20%

30%

40%

50%

60%

70%

Wikipedia, Youtube, Facebook(CH=468, 432, 287; G=1578, 1212, 594; NL=209, 293, 225)

Wikipedia: delivering contentsWikipedia: commenting contentsYoutube: uploadingYoutube: commenting Facebook: active useFacebook: rare use

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The Rise of the Silver Surfer

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Thank you!

www.thirdageonline.eu

Stijn Bannierbannier@merit.unu.edu