4b. engaging generations – tweets, blogs, social networks and the digital divide
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4b. Engaging generations – tweets, blogs, social networks and the digital divide. Stijn Bannier [email protected] IFA 2012, Prague, 30-5-2012. Context - EU. 2012: European Year for Active Ageing and Solidarity between Generations 2007: Ageing well in the information society - PowerPoint PPT PresentationTRANSCRIPT
4b. Engaging generations – tweets, blogs, social networks and the digital divide
Stijn [email protected]
IFA 2012, Prague, 30-5-2012
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Context - EU2012: European Year for Active Ageing and Solidaritybetween Generations
2007: Ageing well in the information society
2010: e-Inclusion (Digital Agenda for Europe)• achieving that "no one is left behind" in enjoying
the benefits of ICT• participation of all individuals and communities in
all aspects of the information society• reducing gaps in and promoting ICT usage
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Context – Web 2.0• current evolution of the
World Wide Web(O’Reilly)
• participation• intercreativity
• collaboration
• user-generated content:prosumer/produser
• social web
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Context – Web 3.0…4.0…
• Semantic web• Internet- of-things• Mobile web
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TAO - GoalsTHIRD AGE ONLINE - TAO• Motivate older persons to participate in
online communities • Foster the intergenerational integration of
online communities and online collaborative projects
• Activate older persons to make use of the possibilities of the social and mobile web (Web 2.0 and beyond)
TAO: Survey
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Switzerland Germany The Netherlands0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
12.8%10.8%
2.4%
46.8%
45.8%
17.1%
28.4%30.4%
36.9%
12.0% 13.0%
43.6%
Using Wikipedia or similar platforms(n=2695; CH=532, G=1794, NL=369)
daily at least once a weekless frequentlynever
TAO: Survey
7
Switzerland Germany The Netherlands0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
5.5%
2.5%
5.9%
32.6%
23.6%
30.5%
44.0%42.3% 42.7%
17.8%
31.7%
20.8%
Using Youtube or similar streaming media(n=2662; CH=527, G=1765, NL=370)
daily at least once a weekless frequentlynever
TAO: Survey
Switzerland Germany The Netherlands0%
10%
20%
30%
40%
50%
60%
70%
80%
12.0%
4.8%
11.9%
20.7%
12.0%
18.8%
20.7%15.4% 11.1%
46.6%
67.8%
58.2%
Using Facebook or similar social networks(n=2674; CH=517, G=1779, NL=378)
daily at least once a weekless frequentlynever
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TAO: Survey
Switzerland Germany The Netherlands0%
10%
20%
30%
40%
50%
60%
70%
Wikipedia, Youtube, Facebook(CH=468, 432, 287; G=1578, 1212, 594; NL=209, 293, 225)
Wikipedia: delivering contentsWikipedia: commenting contentsYoutube: uploadingYoutube: commenting Facebook: active useFacebook: rare use
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