4 p’s marketing mix on sony

4 P’S MARKETING MIX ON SONY

Dmitri Rueger

4 P’sProduct

• PsVita• Psp• PS-PS3• T.V’s• Stereo Systems• GPS• Computers• Cameras

Price• Security System $1,280• Video Confrence Devices $8,200• Ps3 $239.99• Ps Vita $299.99

Place• Online • Stores (Gamestop, etc.)• Individual store/work place• Product Distributors• Wholesale Distributors

Promotion• Commercials• Online Ads• Sony Card• Playstation Card

Price Price goes any where from $50-$1,000

and more. Their security system and video conference devices go from $1,280 - $8,200. And lastly their different varieties of cameras go from $2,750 - $4,377. So they show that they have small market items, but big items that let them compete with the big boys.

Place For place Sony can be found in other

stores like gamestop or best buy, and a fix locations of its own brick and wall. You can always find them online and on their website. But, Sony also has Product distributors and wholesale distributors that help them move their products with ease.

Product Sony products go from the playstaion to

the PS3. Then the psp to the psvita. Also they make CD players, have also made TV's and accessories to go with all their products. But also make security systems, camcorders, gps, and computers and they do continue to improve products and their fans keep going out and getting the newest releases of their items.

Promotion Sony’s promotions consist of commercial,

ads everywhere for products and their new sony card and their long lasting playstation card. They do try to give back to their customers by giving them free online play, and other outstanding gifts.