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  • CICOM GLPCICOM GLPCICOM Global Leadership Program

    J l S t b 2011

    CICOM BRAINS Inc.

    July - September 2011Course Descriptions

  • CICOM BRAINS Inc.

  • Course Syllabuses

    PreGLPBuildingConfidenceinEnglish 2LogicalThinking 4g gMarketing 6Finance 8Strategy 10LeadershipDevelopment 12

    InstructorProfiles14

    CICOM BRAINS Inc. 1

  • Th CICOM P GLP B ildi C fid i

    Pre-GLP Building Confidence in English

    Overview

    The CICOM Pre-GLP course, Building Confidence in English, will provide students with a variety of communication skills and strategies that can be applied to their jobs and businesses as well as to other GLP courses. Classes will focus on hands-on activities including discussions, exercises, role-plays, and case studies that will give students the necessary tools (andstudies that will give students the necessary tools (and confidence) to communicate their ideas more effectively.

    Brainstorming / Thinking Outside the Box Organizing Ideas Building an Argument

    TopicsBuilding an Argument

    Sharing & Defending Ideas Participating in Meetings Being Assertive Using the Case Study Method

    This course combines discussions with individual and

    In-Classgroup exercises and role-plays as well as business case studies. Student preparation and participation will be the keys to success. All class activities (lectures, discussions & role-plays) will be done in English.

    2-3 hours per week reading and preparing for the class Pre-Class

    p g p p gdiscussions / role-plays / cases

    Class Times

    Monday 19:0021:30 July 11September 12Thursday 19:00 21:30 July 14 September 15 Saturday 10:00 12:30 July 16 September 17*The Monday class of Week2 will be held on Friday 22nd July as the 18th i h lid

    CICOM BRAINS Inc.

    18th is a holiday.

    InstructorsRichard Sheehan (Mon) / Terry Symonds (Thu/Sat)*See INSTRUCTOR PROFILE for professional background

    2

  • Week 1 Generating IdeasTopic: Brainstorming / Thinking Outside the BoxIn-class Activity: The Parade exercise

    W k 2 OWeek 2 Organizing IdeasTopic: Communication PyramidIn-class Activity: Rocky Mountain Mutual exercise

    Week 3 Building an ArgumentTopic: Inductive vs. Deductive ReasoningIn-class Activity: Tulsa Factory Closure exercise y y

    Week 4 Sharing and Defending IdeasTopic: DebatingIn-class Activity: Article 9 role play (debate)

    Week 5 Participating in MeetingsTopic: Facilitating ConsensusTopic: Facilitating ConsensusIn-class Activity: PB Technologies role play

    Week 6 Being AssertiveTopic: Assertive CommunicationIn-class Activity: Performance Interview role play

    Week 7 Using the Case Study MethodUsing the Case Study MethodTopic: Balancing Profits & EthicsIn-class Activity: Google and the Government of China case discussion / role play

    Week 8 Using the Case Study MethodTopic: Analyzing a Market OpportunityIn class Activity: West Lake Home Furnishings caseIn-class Activity: West Lake Home Furnishings case discussion / presentation

    Week 9 Using the Case Study MethodTopic: Developing a Sustainable StrategyIn-class Activity: Peace Winds Japan case discussion

    CICOM BRAINS Inc.

    Week 10 Using the Case Study MethodTopic: Developing a Sustainable StrategyIn-class Activity: Peace Winds Japan case presentation

    3

  • The CICOM-GLP Logical Thinking course is for those

    Logical Thinking

    Overview

    g gwho want to improve their ability to discuss business and non-business-related issues in a more logical manner. The course adopts a logical step-by-step approach, using Issue Maps, Decision Trees and Hypothesis Pyramids, and applies them to a variety of case studies.

    Utilizing logical reasoning to identify and solve the right

    Topics

    Utilizing logical reasoning to identify and solve the right problem

    Identifying key issues, alternatives, outcomes and solutions

    Analyzing problems utilizing issue maps and decision tree models

    Communicating logically using inductive and deductive Communicating logically using inductive and deductive reasoning

    In-ClassThis highly interactive course features student-centered activities based around case discussions, presentations and role plays. Students will be given many opportunities to practice and improve their communication skillsto practice and improve their communication skills.

    Pre-Class

    2-3 hours per week preparation will be the norm: completing exercises, reading cases, and answering pre-assigned questions. The time requirements will be less at the beginning of the course but will increase once case studies are introduced.

    Class Time

    Tuesday 19:00 21:30 July 12 September 13Saturday 13:00 15:30 July 16 September 17

    InstructorAndy White*See INSTRUCTOR PROFILE for professional background data.

    CICOM BRAINS Inc. 4

  • Week1 Logical Thinking Tools (Problem Definition & Logic Trees)Manual: p. 8-20

    Week2 Logical Thinking Tools (Decision Trees)Manual: p. 21 33HBS Note: Decision Trees

    Week3 Case Study: Freemark Abbey WineryTopics: Decision Tree Analysis

    Week4 Case Study: C.K. Coolidge, Inc Topics: Decision Tree Analysis & Information Accuracy

    Week5 Case Study: Are Some Customers More Equal Than Others? Topics: Recommending AlternativesTopics: Recommending Alternatives

    Week6 Case Study: ExxonMobil and the Chad Cameroon Pipeline Topics: Hypothesis Trees & Economic vs Non-Economic Trade Offs

    Week7 Case Study: Banyan Tree Hotels & Resorts: y yGauging Investors Views of Corporate Social Responsibility Topics: Hypothesis Trees & Investors Views of CSR

    Week8 Case Study: P&G Japan: The SK II Globalization Project Topics: Evaluating Global Market OptionsTopics: Evaluating Global Market Options

    Week9* Case Study: Citibank: Launching the Credit Card in Asia Pacific Topics: Market Entry Strategies

    Week10* Final Presentations / Course Wrap-upCase Study: Citibank: Launching the Credit Card in

    CICOM BRAINS Inc.

    y gAsia Pacific

    *For weeks 9 and 10, participants will be working in the same groups. Therefore, they must come to the class they originally signed up for.(either Tue or Sat). This will allow enough time for the presentations,Q&A and feedback in week 10. 5

  • The CICOM-GLP Marketing will provide students with a basic understanding and appreciation of the Marketing

    Marketing

    Overviewbasic understanding and appreciation of the Marketing function. The class will explore key elements of the Marketing process and apply them to a variety of business situations. The focus of the class will be on the students, allowing them to practice their English skills through case discussions and presentations.

    Topics

    Market AnalysisTarget Marketing / Product PositioningThe Marketing Mix (4 Ps)Product Launch StrategiesCustomer Relationship Management Cus o e e a o s p a age eSocial Media MarketingEmerging MarketsLuxury Branding

    In-ClassThis course combines lectures (first two weeks) with case discussions and group presentations (weeks 3-9)In Class case discussions and group presentations (weeks 3 9), culminating in a final presentation in week 10. Student preparation (before class) and participation (during class) will be the keys to success. All activities (lectures, discussions & presentations) in class will be conducted in English.

    Pre-Class2-3 hours per week reading and preparing for the case discussions.

    Class Time

    Thursday 19:00 21:30 July 14 Sep 15Saturday 10:00 12:30 July 16 Sep 17

    CICOM BRAINS Inc.

    InstructorCaroline Tan*See INSTRUCTOR PROFILE for professional background data

  • Week 1 Marketing FrameworkMarket Analysis / Target Marketing

    Week 2 M k ti F kWeek 2 Marketing FrameworkThe Marketing Mix (4 Ps) / Customer Relationship Management (CRM)

    Week 3 Case Study: Mobile Language Learning: Praxis Makes Perfect in ChinaTopic: Using Technology to Differentiate

    Week 4 Case Study: Tata Nano: The Peoples CarTopic: Product Launch Strategies

    Week 5 Case Study: Dell Outlet: How Dell Clears Inventory through Twitter & Amplifying Perceptions: How JetBlue Uses Twitter to Drive Engagement and S ti f ti SatisfactionTopic: Social Media Marketing

    Week 6 Case Study: CommunispaceTopic: Building Online Communities

    Week 7 Case Study: Best Buy: Dual Branding in ChinaT i D l B di St t iTopic: Dual Branding Strategies

    Week 8 Case Study: Super Shampoo Products and the Indian Mass MarketTopic: Emerging Markets

    Week 9 Case Study: Louis Vuitton in JapanTopic L r BrandingTopic: Luxury Branding

    Week 10 Final Presentations / Course Wrap-upStudents to analyze the marketing strategy of a specific product or brand.

    CICOM BRAINS Inc.

  • The CICOM Finance course is for those who want to i h i bili di fi i l l d i i

    Finance

    Overviewimprove their ability to discuss financial-related topics in a business situation and understand how to assess the financial health of a company. Case studies will be used as the basis for exploration and discussion of key financial issues. By the end of the course, students should feel more comfortable looking at financial t t t d ti th i i i thstatements and presenting their opinions on them.

    Topics

    Balance Sheet, Income Statement & Cash Flow Statement

    DuPont (Ratio) Analysis Company / Industry Analysis Discounted Cash Flows / Cost of CapitalDiscounted Cash Flows / Cost of Capital

    In-ClassThis interactive course features student-centered activities based around case discussions, presentations and role-plays. Students wil