360d main presentation slides, thursday 3rd september, glasgow

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Mark BellInteractive Scotland/PA Consulting

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Shereen Nanjiani

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“Future Worlds”

CREATING A BUZZ WITH DIGITAL

David Pugh-Jones, Director, Brand Strategy, Europe Buzzfeed

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“Make it Digital”

DIGITAL CREATIVITY FOR THE NEW GENERATION

Jessica Cecil, Controller, Make it Digital BBC

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Steve PerryFounder & CEO, Visa Europe Collab

Facilitator : Edward Donald, UKTI

Steve Perry Founder & Co-creator of Visa Europe Collab

3 Sep 2015

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Panel Session: Ripe for Disruption?

Facilitator : Prof Mark Skilton, PA Consulting/University of Warwick

- Jon Bradford: Tech Stars - Marino Fresch, Eventbrite- Steve Perry, Visa Europe Collab - Thomas Tamblyn, Huffington Post

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Welcome Back!

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Panel Session: Big Digital, Wee Digital

Facilitator: Edward Donald, UKTI

- Dr Jo Twist: UKIE - Gareth Capon, Grabyo - Alistair Brown: STV - Robin Cramp, BBC Connected Studio - Richard Scott, Axis Animation

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Soapbox

Introduction & Facilitator: Robin Cramp, BBC Connected Studio

Soapbox 6: Judges: - Clear Returns - Thomas Tamblyn, Huffington Post - Delta DNA - Heather Kane, Communicorp UK - Made Brave - David Pugh- Jones, Buzzfeed - Mallzee - Lesley Fordyce - Screen Media - SwarmOnline

Bringing Innovation to Audiences

Who are we?

We support the creation of groundbreaking online experiences that our audiences will love

External collaborationEncourage risks & ‘fail fast’

Early audience exposure

Brief CreativeStudio

BuildStudio

Live onTaster

Audience input & insight

26 Audience-led Creative Briefs102 Workshops & Events

796 Ideas53 Funded Pilots

Where we see the market

going?

Future of Content – Immersive Media ExperiencesFuture of Content – Smartphone Storytelling

Where will we be in 3.6 years?

Thank you!@bbc_connectedconnectedstudios@bbc.co.uk

@clearreturns | www.clearreturns.com | 0141 554 4175 | info@clearreturns.com

vicky@clearreturns.com

0141 554 4175 www.clearreturns.comVicky Brock @brockvicky @clearreturns

Thank you

deltaDNA Analytics for Games

41

• Founded in 2010

• Edinburgh, London & San Francisco

• Valuable blend of games and big data heritage

• Hewlett Packard Vertica gold partner

• 100x faster than competitor tech

• 1,000 new accounts in circa 12 months

• Working with the biggest names in games

• Independently reviewed as the industries most advanced analytics provider!

deltaDNA

What is Analytics For?

Players who pay later, pay more

Premium daily rewardsSlow content/DLC locking

Good game mechanics are:

Night-time players come back

Concentrate live events and time-based rewards for the evenings

Night-time players pay

Aggressive offers in the evenings

18% increase

The day of the week impacts retention

Plan User Acquisition for when engaged players are most likely to play

PC users convert best to payers

Cross-platform is the future, in Unity or others it is easy to release across multiple platforms

Even for obvious mobile games we see strong conversion numbers on PC

www.deltadna.com

“Helped by the very responsive team, deltaDNA gives us the possibility to make easily quick and precise analysis on our data, thanks to its dedicated features and direct access tool. No study looks impossible with deltaDNA!”

Céline Holzmann, Bandai Namco

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Welcome Back!

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Fireside Chat with ... Nigel EcclesCEO & Founder, FanDuel

Facilitator: Shereen Nanjiani

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Closing Comments & Final Reflections

Shereen Nanjiani & Jon Bradford

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Thank you for coming!