360 creatives book

energizingeducatingstorytellingconnectinginspiringDOingmakelovevaluecontextbepresentlistenquestiondisagreewonderpretendlaughlistenresearchcollaborateexecuteiterateversionabsorbdashcreatecrashrecognizestrategizehungrytobedelightedandscaredpursueinspireconnectcreatepersistrepeatlisteninglookingforgettingimprovisingbreakingbuildingcommunicateorganizepromotebrainstormanalyzecreateexploreopenexperimentplaypolishsharelistenaskquestionlearnapplysimplethinkcheckre-checklaughrealizetrytryingfailingsucceedingimprovingriskingwritinglistenunderstandinnovatecollaborateexecuterewardlisteninterrogatedreamcreatesimplifyimprovepushreducequestionmakebeautifybelievereviserevisereviserevisebeerreviseimmersequestionlistenhypothesizecommunicatecelebrateempathizesimplifycommunicateiterateshiplistenasklistenempathizerestatetestcollaboratelistengrowpushleadexciteembracededuceintuitperceiveconnectbendquestionlistencreatesolveinventbuildsharechallengeinspireexciteexploreasklearngeneratecreatelearnthinkbreathebecomebuilding

360C R E A T I V E S

20 STUDENTS20 PROFESSORS20 PROFESSIONALS

This is what we discovered.

Question: How do the best students | professors | professionals think?To find an answer, we tweeted at sixty creatives, asking them to describe their professional mindsets in six verbs.

360 VERBS

WHY?We wanted a 360 degree perspective in order to understand how students learn, professionals create, and professors teach.We sought to share this insight with fellow creative strategists, to reveal their places in the industry.

We thought in terms of a linear path:

PERSPECTIVEStudent

Student

Professor Professional

Creative Analytical

CopywriterArt Director

ProducerDesigner Strategist

AccountPlanner

AccountManager

Media

Buyer Seller

StudentProfessor

Professional

We alwayslearn.teach.work.grow.

Listen

LearnQuestion

Collaborate

CreateShare

4

127

5

1

2

12

1 1

2

1

13

14

WHERETHEYARE

4

127

5

1

2

12

1 1

2

1

13

14

LONDONTEL AVIV

CHINA

2

1

1

WHOTHEYREPRESENT

LEARN, QUESTION, EXPLORE,HYPOTHESIZE, TEST, FIX

LEARN, LEARN MORE, BUILD,DESTROY, RE-BUILD, SHARE

ENVISION, CONVERSE, CONNECT,CREATE, EXECUTE, SHARE

Sydney MadgeCopywriter

Spencer AdrianAccount Planner

Taylor RichmondArt Director

@its_madgic - U of O @SpenceAdrian - U of O @TKRichyRich - U of O

students

SHARE, COLLABORATE, LISTEN,DISTILL, EXECUTE, BELIEVE

LEARN, LISTEN, DEVELOP,CREATE, EXECUTE, COMMUNICATE

MAKE, EXPERIMENT, MEET,UNDERSTAND, READ, LEARN

Chris DrachkovitchStrategist

Hana KelleyArt Director

Austin PoweWriter

@cdrachkovitch - U of O @hanakelley - U of O @yo_powe - U of O

CONCENTRATE, INITIATE, COLLABORATE, ENERGIZE, EMPOWER, PERSIST

Edward BochesBoston University

Dorothy PisarskiDrake University

David BellUniversity of Pennsylvania

@edwardboches - Advertising

professors

@profpisarski - Advertising @davidbnz - Marketing

LISTEN, CREATE, SOLVE,INVENT, BUILD, SHARE

VISION, TENACITY, DILIGENCE, PERSEVERANCE, LEVITY, FOCUS

LEARN, PRACTICE, RESEARCH,COMPARE, REFLECT, ACT

EXPERIENCE, ORGANIZE, SIMPLIFY,CLARIFY, SOPHISTICATE, UTILIZE

ASK, LISTEN, LEARN,BUILD, SHARE, TEACH

Dave AllenUniversity of Oregon

Gavin WassungPratt Institute

Joe Bob HesterUniversity of North Carolina

@DaveAtNORTH - Advertising @gavinwassung - Design @joebobhester - Advertising

Tami CannizzaroDirector of Marketing

Daniel BurkaDesign Partner

Vanessa KincaidLead of Digital Design

professionalsEMPATHIZE, SIMPLIFY, COMMUNICATE,

ITERATE, SHIP, LISTENLISTEN, UNDERSTAND, INNOVATE,COLLABORATE, EXECUTE, REWARD

PURSUE, INSPIRE, CONNECT,CREATE, PERSIST, REPEAT

@vkinc - Donna Karan International@dburka - Google@tamicann - IBM

Rob CampbellRegional Head of Strategy

Alice LeeDesigner

Dylan BoydManaging Director

@Robertc1970 - Wieden + Kennedy

HUNGRY, TO, BE,DELIGHTED, AND, SCARED

EXPLORE, OPEN, EXPERIMENT,PLAY, POLISH, SHARE

LISTEN, ASK, QUESTION,LEARN, APPLY, SIMPLIFY

@byalicelee - Dropbox @dtboyd - TechStars

LISTENLEARNQUESTION

Top Six Verbs

CREATESHARE

COLLABORATETop Six Verbs

Be curious. Balance your perspective with the ideas surrounding you.

learnlisten

question

THOUGHT process

collaborate

createshare

ACTIONprocess

Don’t let your ideas die.Act with conviction,and get something done.

Student

Student

Professor Professional

Creative Analytical

CopywriterArt Director

ProducerDesigner Strategist

AccountPlanner

AccountManager

Media

Buyer Seller

StudentProfessor

Professional

We alwayslearn.teach.work.grow.

Listen

LearnQuestion

Collaborate

CreateShare

LINEAR PERSPECTIVE

Before

We drew lines connecting students, professors, and professionals. As we received responses, our lines crossed, and revealed a universal connection. We found that direct linear paths ignore numerous possibilities. In the end, we are all connected, not by lines, nor labels: We are connected by ideas.

StudentProfessor

Professional

We alwayslearn.teach.work.grow.

Listen

LearnQuestion

Collaborate

CreateShare

Labels.Ideas.

360oPERSPECTIVE

After

Industries, job titles, and people change. But successful mindsets continue to benefit from core values, our top six verbs: listen, learn, question, collaborate, create, and share. YOU

Determine the values that impact you.What six verbs do you never want to stop doing?

Do that.YOU

image attribution: Twitter + Facebook + FreeVectorMaps.com

Kevin Carroll, Renny Gleeson, Brock Kirby, Stewart Scott-Curran, Rafael Ramirez, Rob Campbell, Vanessa Kincaid, Noah Porter, Carly Fortunato, Alice Lee, Dylan Boyd, Jon McDonald, Marc Goldberg, Tammi Cannizzaro, Olly Wood, Andrew Teman, Cam Giblin, Dan Drullinger, Daniel Burka, Maureen Barlow, Deb Morrison, Kim Sheehan, Edward Boches, Glen Griffin, Toby Hopp, Mark Levit, Dave Allen, Joe Bob Hester, Marc Smith, Ray Dahl, Dorothy Pisarski, Stephanie Cerda, Suzi Steffen, Gavin Coburn Wassung, Tracy Tuten, Erik Palmer, Aray Montalvan-Till, David Bell, Jon Satrom, Mark Lewis, Madison Kirby, Austin Powe, Spencer Adrian, Taylor Richmond, Chris Drachkovitch, Neil Kirkpatrick, Kelly Vigil, Brooklyn Brusse, Scott Proctor, Luke Hausman, Spice Walker, Hana Kelley, Mike Hobizal, Andrew Eddie, Christopher Lee, Alex Lianopoulos, Sydney Madge, Brandt Hamilton, Taylor Tsuji, Brooke Baty

Contributors

@BenTroychak @BiancaPallotta @GrantLemons

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