3.00 understand the role of marketing in business 3.01 understand principles of marketing

3.00 Understand the role of Marketing in Business

3.01 Understand principles of marketing.

3.01 Marketing PrinciplesThe marketing process is:The management process through which goods and services move from a concept or idea to the customer.

It includes a variety of activities that are organized into functions. The classification of the 7 marketing functions are: 1. Marketing-information management 2. Product/service management3. Pricing4. Place (Distribution)5. Selling6. Financing7. Promotion

3.01 Marketing Functions1. On the following slides, complete each section with the function

name, definition, graphic and sentence, for each of the 7 marketing functions.

2. On the section marked “True to life in business, sentence:” create a high school level sentence using the word, in a true to life situation. Your sentence must be long (at least 15 words), contain adjectives, nouns, and business example.

3. For the word financing, here is an excellent example:The Honda Jet company purchase 100 acres of land to build the new manufacturing facility, and obtained financing for the $10 million loan at BB&T bank. 4. Here is a poor example (elementary level): “Honda got financing at the bank.”

3.01 The 7 Marketing FunctionsFunction Name:

Word hereDefinition (use www.businessdictionary.com or Intro to Business textbook:

Graphic: True to life in business, sentence (underline the function):

3.01 The 7 Marketing FunctionsFunction Name:

Word hereDefinition (use www.businessdictionary.com or Intro to Business textbook:

Graphic: True to life in business, sentence:

3.01 The 7 Marketing FunctionsFunction Name:

Word hereDefinition (use www.businessdictionary.com or Intro to Business textbook:

Graphic: True to life in business, sentence:

3.01 The 7 Marketing FunctionsFunction Name:

Word hereDefinition (use www.businessdictionary.com or Intro to Business textbook:

Graphic: True to life in business, sentence:

3.01 The 7 Marketing FunctionsFunction Name:

Word hereDefinition (use www.businessdictionary.com or Intro to Business textbook:

Graphic: True to life in business, sentence:

3.01 The 7 Marketing FunctionsFunction Name:

Word hereDefinition (use www.businessdictionary.com or Intro to Business textbook:

Graphic: True to life in business, sentence:

3.01 The 7 Marketing FunctionsFunction Name:

Word hereDefinition (use www.businessdictionary.com or Intro to Business textbook:

Graphic: True to life in business, sentence:

Directions: Identify the marketing function applicable to each area marked. (hint, not all 7 functions will be used on this diagram). Marketing-information management Product/service Pricing Place (Distribution)Selling Financing Promotion

Directions: Identify the marketing function applicable to each area marked. (hint, not all 7 functions will be used on this diagram). Marketing-information management Product/service Pricing Place (Distribution)Selling Financing Promotion

Submit your work

• 1. Save this power point as: “PBF_3.01_Functions_of_Marketing_yourfirstinitial_lastname” to your “my documents” directory.

• 2. Save to a flash drive with you and your partners name on it and then email it to me