3 ways lawyers can use social media to launch their careers

Three Ways Lawyers Can Use Social Media to Launch their CareersJune 25, 2014

Tiffani McDonoughAssociate, Obermayer Rebmann Maxwell & Hippel LLP

Kara McKennaSr. Business Development Manager, LexBlog, Inc.

Twitter hashtag: #LexBlogWeb

Meet the Presenters

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Tiffani McDonoughAssociate, Obermayer

Kara McKennaSr. Business Development Manager

Tiffani.McDonough@obermayer.com

@hrlegalistBlog: HRLegalist.com

Kara@lexblog.com

@karajmckenna

Blog: GenYBizDev.com

Today’s Agenda

State of the marketplace for lawyers today

Listen: Create Situational Awareness

Share: Connect & Build Relationships

Write: Publishing in the 21st Century

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LexBlog Core Beliefs

Building online visibility is imperative for driving business development today

Authentic online engagement accelerates relationships and word of mouth

A lawyer’s best work comes via relationships and word of mouth

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State of the Marketplace for Lawyers Today

98% of business decision makers read blogs

74% of in-house counsel use social media in listen-only mode

By 2025, Millennial generation will make up 75% of the workforce

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Started by Following the Right People

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Find people who command the attention of the target audience you want to reach—even if it’s not a large number.

• Amplifiers

• Influencers

• Thought leaders

"It’s not me creating content to say, ‘Look at me, look at me,’ it’s a method of creating content that leads to an opportunity to connect.” -Kendall Gray, Andrews Kurth

Three Ways Lawyers Can Use Social Media to Launch their Careers

What are you passionate about? Follow influencers in your

area of expertise Follow competitors Listen to clients & potential

clients Use listening tools—Twitter,

Zite, Flipboard, LinkedIn

#1 Listen: Create Situational Awareness

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#1 Listen: Twitter

Twitter

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#1 Listen: Flipboard

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#1 Listen: LinkedIn

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Poll Question

Build on your listening habits

#2 Sharing: Connect & Build Relationships

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Start commenting yourselfShare others’ contentStart getting your voice out thereCreate new relationships

#2 Sharing: Generating Networking Opportunities

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Questions??

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#3 Writing: Demonstrate Your Expertise

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“The ease of blogging puts your name and expertise on the internet to potential clients who are searching for that particular expertise.”-Keith McMurdy, Partner, Fox Rothschild

"Blogging enables me to share what I know in a way that’s far more immediate and far more effective than your basic press release.” Bill Marler, Partner, MarlerClark

#3 Writing: Demonstrate Your Expertise

How do you get noticed?

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How do you break in?

Writing about your passions is more fun

Your personal insight makes you interesting

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#3 Writing: Support Your Goals

People who are passionate are more hirable

“Blogging requires passion and authority, which leaves most people out” – Hugh MacLeod

A blog gives you your own platform

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Poll Question

#3 Writing: Leverage and Repurpose

• What have you already written?

• You’re already a subject matter expert

• Have a point of view—comment on others’ work

• Participate by sharing others’ content

• Seed important conversations with your opinion

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No need to start from scratch

“The blog provided me instant credibility with the client, something I never would have been able to obtain without the blog.” –Jeff Nowak, Franczek Radelet

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