3 ways lawyers can use social media to launch their careers
DESCRIPTION
These slides were used in LexBlog's webinar, "3 Ways Lawyers Can Use Social Media to Launch their Careers." The recording for that webinar is available at https://vimeo.com/lexblog/3socialways About the webinar: In today's uber-competitve law firm market, new and even well-established lawyers must find ways to stand out from the crowd. This webinar will share three ways lawyers can use social media to get ahead. You'll learn: 1 - The importance of online identity 2 - How to use blogging and social media to achieve your goals 3 - Examples of how other lawyers have launched their careers through blogging/social media Your presenters, Tiffani L. McDonough (An attorney in the Labor Relations & Employment Law Department of Obermayer Rebmann Maxwell & Hippel LLP in Philadelphia) and Kara McKenna (Senior business development manager for LexBlog), will walk you through how they established themselves and use social media daily to continue to drive business development efforts. Additional Resources Related to this Webinar: Recap: Recording: https://vimeo.com/lexblog/3socialways Survey: https://www.surveymonkey.com/s/LexBlog3Ways We would love your feedback via our survey, so please take a moment to share your thoughts with us after watching. Thank you!TRANSCRIPT
Three Ways Lawyers Can Use Social Media to Launch their CareersJune 25, 2014
Tiffani McDonoughAssociate, Obermayer Rebmann Maxwell & Hippel LLP
Kara McKennaSr. Business Development Manager, LexBlog, Inc.
Twitter hashtag: #LexBlogWeb
Meet the Presenters
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Tiffani McDonoughAssociate, Obermayer
Kara McKennaSr. Business Development Manager
@hrlegalistBlog: HRLegalist.com
@karajmckenna
Blog: GenYBizDev.com
Today’s Agenda
State of the marketplace for lawyers today
Listen: Create Situational Awareness
Share: Connect & Build Relationships
Write: Publishing in the 21st Century
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LexBlog Core Beliefs
Building online visibility is imperative for driving business development today
Authentic online engagement accelerates relationships and word of mouth
A lawyer’s best work comes via relationships and word of mouth
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State of the Marketplace for Lawyers Today
98% of business decision makers read blogs
74% of in-house counsel use social media in listen-only mode
By 2025, Millennial generation will make up 75% of the workforce
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Started by Following the Right People
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Find people who command the attention of the target audience you want to reach—even if it’s not a large number.
• Amplifiers
• Influencers
• Thought leaders
"It’s not me creating content to say, ‘Look at me, look at me,’ it’s a method of creating content that leads to an opportunity to connect.” -Kendall Gray, Andrews Kurth
Three Ways Lawyers Can Use Social Media to Launch their Careers
What are you passionate about? Follow influencers in your
area of expertise Follow competitors Listen to clients & potential
clients Use listening tools—Twitter,
Zite, Flipboard, LinkedIn
#1 Listen: Create Situational Awareness
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#1 Listen: Twitter
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#1 Listen: Flipboard
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#1 Listen: LinkedIn
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Poll Question
Build on your listening habits
#2 Sharing: Connect & Build Relationships
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Start commenting yourselfShare others’ contentStart getting your voice out thereCreate new relationships
#2 Sharing: Generating Networking Opportunities
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#3 Writing: Demonstrate Your Expertise
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“The ease of blogging puts your name and expertise on the internet to potential clients who are searching for that particular expertise.”-Keith McMurdy, Partner, Fox Rothschild
"Blogging enables me to share what I know in a way that’s far more immediate and far more effective than your basic press release.” Bill Marler, Partner, MarlerClark
#3 Writing: Demonstrate Your Expertise
How do you get noticed?
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How do you break in?
Writing about your passions is more fun
Your personal insight makes you interesting
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#3 Writing: Support Your Goals
People who are passionate are more hirable
“Blogging requires passion and authority, which leaves most people out” – Hugh MacLeod
A blog gives you your own platform
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Poll Question
#3 Writing: Leverage and Repurpose
• What have you already written?
• You’re already a subject matter expert
• Have a point of view—comment on others’ work
• Participate by sharing others’ content
• Seed important conversations with your opinion
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No need to start from scratch
“The blog provided me instant credibility with the client, something I never would have been able to obtain without the blog.” –Jeff Nowak, Franczek Radelet
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