3 users walk into a bar
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FOSTERING A MORE PERSONAL INTERNET EXPERIENCE 18M unique visitors per month 6.5M ongoing conversations 8.1M members and growing
Fostering a more personal Internet experience through advanced
user preferences, relevant advertising, and unique browsing
experiences based on content and expressed user interests.
Make it personal.
DAN GILL - CO-FOUNDER/CEO HUDDLER.COM
MAKE IT PERSONAL
Monday, October 3, 2011
FOSTERING A MORE PERSONAL INTERNET EXPERIENCE 18M unique visitors per month 6.5M ongoing conversations 8.1M members and growing
3 USERS WALK INTO A BAR
Monday, October 3, 2011
FOSTERING A MORE PERSONAL INTERNET EXPERIENCE 18M unique visitors per month 6.5M ongoing conversations 8.1M members and growing
LURKER LOGGED-IN POWER USER
Monday, October 3, 2011
FOSTERING A MORE PERSONAL INTERNET EXPERIENCE 18M unique visitors per month 6.5M ongoing conversations 8.1M members and growing
THE DESIRE FOR PERSONALIZATION IS NOT NEW, BUT THE INTERNET LETS IT SCALE
WHAT IS PERSONALIZATION?
Yahoo serves 6 MILLION versions of its homepage daily.
Facebook’s personalized activity feed is the most popular page in the history of the Internet.
We can find, write, or curate great personalized content to grow our communities and stimulate our users.
Monday, October 3, 2011
FOSTERING A MORE PERSONAL INTERNET EXPERIENCE 18M unique visitors per month 6.5M ongoing conversations 8.1M members and growing
WHAT DO I PUT IN THE BIG, EMPTY BOX?!?!
Monday, October 3, 2011
INDIRECT FEEDBACKFIND CONTENT INSPIRATION IN
FORUM ROOT (10 SECONDS)LEVERAGING GOOGLE ANALYTICS
LET THE CONTENT OF THE PAGE BE YOUR GUIDE
Monday, October 3, 2011
FOSTERING A MORE PERSONAL INTERNET EXPERIENCE 18M unique visitors per month 6.5M ongoing conversations 8.1M members and growing
INSPIRATION IN 10 SECONDS
CHECK YOURFORUM ROOT
Monday, October 3, 2011
FOSTERING A MORE PERSONAL INTERNET EXPERIENCE 18M unique visitors per month 6.5M ongoing conversations 8.1M members and growing
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Archiv
es
Kids S
tuff
The Dum
pster
(Free
Stuff)
The Bug
Report
General
Sport
s
Classifi
ed Arc
hive
Getting
Toget
her, G
atheri
ngs an
d Let'
s Go
WTB and P
SA for
Gear
Patrol S
hack
Food &
Drink
WTFH Hous
e of H
umour
and S
pirits
General
Snow
board
Discuss
ions
Eurozo
ne
Specia
l Deal
s for E
picSki
Member
s
Snowboa
rd Ins
tructi
on & Te
chniqu
e
Beginne
r Zone
Snowspo
rts Vid
eo, Phot
ograph
y, Soft
ware an
d Grap
hics
Gear Sw
ap - B
uy & Se
ll Gear
Racing
and Big M
ountai
n Com
petitio
ns
Communi
ty Anno
uncem
ents &
Forum
News
Cycling
Backcou
ntry a
nd Cros
s Coun
try
Ski In
struct
ion & Coac
hing
Snowboa
rd Gear
Discuss
ions
Family
Skiing
Discuss
ions
Ask th
e Boot
Guys
Fitnes
s, Inju
ry, an
d Reco
very
Resorts
, Cond
itions
& Trave
l
Tuning
and M
ainten
ance
General
Skiing
Discuss
ion
Member
Gear Revi
ews
Ski Gear
Discuss
ion
Threads
Entrances
ANALYTICS - WHERE IS YOUR ACTIVITY?
Monday, October 3, 2011
FOSTERING A MORE PERSONAL INTERNET EXPERIENCE 18M unique visitors per month 6.5M ongoing conversations 8.1M members and growing
VIDEO CONTENT, GEAR, THREADS, AND MORE
RELATE YOURCONTENT
Monday, October 3, 2011
DIRECT FEEDBACKLET USERS TELL YOU
WHAT THEY WANT ENABLE THEM TO
REQUEST MORE WHILE BROWSING
LEVERAGE INCENTIVES
Monday, October 3, 2011
FOSTERING A MORE PERSONAL INTERNET EXPERIENCE 18M unique visitors per month 6.5M ongoing conversations 8.1M members and growing
ASKING YOUR USERS
WHAT DOTHEY WANT?Ask.
Monday, October 3, 2011
FOSTERING A MORE PERSONAL INTERNET EXPERIENCE 18M unique visitors per month 6.5M ongoing conversations 8.1M members and growing
CONTEXTUAL RELEVANCE
RELEVANT EMAILUPDATES
Monday, October 3, 2011
FOSTERING A MORE PERSONAL INTERNET EXPERIENCE 18M unique visitors per month 6.5M ongoing conversations 8.1M members and growing
Reputations systems at their best.
Users are incentivized to not just contribute, but to contribute
content to get others to participate.
Structure around formatting and quality of news submissions.
Users want to be the first to post interesting content.
LET THE USERS BRING IT TO YOU
THE CONTENTTHEY WANT
Monday, October 3, 2011
FOSTERING A MORE PERSONAL INTERNET EXPERIENCE 18M unique visitors per month 6.5M ongoing conversations 8.1M members and growing
CREATING A WIN-WIN
PERSONALIZATIONIN MONETIZATIONUnderstand your users’ motivations and create a win for
both users and advertisers.
Monday, October 3, 2011
POWERUSERSArguably, don’t monetize them - let them participate with as little friction as possible.
Alternatively:
Premium MembershipsGear & Schwag
Monday, October 3, 2011
MODERATEUSERS/REGULARS
Leverage the site’s brand in your sponsorship.
Be as relevant as possible.
Focus on engagement.
Monday, October 3, 2011
SEARCHVISITORSTarget campaigns based on content to improve performance and justify premium pricing.
Lead generation/Affiliate Marketing
Monday, October 3, 2011
QUESTIONS?
SOMETIMES YOUR FRIENDS DON’T HAVE ALL THE ANSWERS
Monday, October 3, 2011
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