FOSTERING A MORE PERSONAL INTERNET EXPERIENCE 18M unique visitors per month 6.5M ongoing conversations 8.1M members and growing

Fostering a more personal Internet experience through advanced

user preferences, relevant advertising, and unique browsing

experiences based on content and expressed user interests.

Make it personal.

DAN GILL - CO-FOUNDER/CEO HUDDLER.COM

MAKE IT PERSONAL

Monday, October 3, 2011

FOSTERING A MORE PERSONAL INTERNET EXPERIENCE 18M unique visitors per month 6.5M ongoing conversations 8.1M members and growing

3 USERS WALK INTO A BAR

Monday, October 3, 2011

FOSTERING A MORE PERSONAL INTERNET EXPERIENCE 18M unique visitors per month 6.5M ongoing conversations 8.1M members and growing

LURKER LOGGED-IN POWER USER

Monday, October 3, 2011

FOSTERING A MORE PERSONAL INTERNET EXPERIENCE 18M unique visitors per month 6.5M ongoing conversations 8.1M members and growing

THE DESIRE FOR PERSONALIZATION IS NOT NEW, BUT THE INTERNET LETS IT SCALE

WHAT IS PERSONALIZATION?

Yahoo serves 6 MILLION versions of its homepage daily.

Facebook’s personalized activity feed is the most popular page in the history of the Internet.

We can find, write, or curate great personalized content to grow our communities and stimulate our users.

Monday, October 3, 2011

FOSTERING A MORE PERSONAL INTERNET EXPERIENCE 18M unique visitors per month 6.5M ongoing conversations 8.1M members and growing

WHAT DO I PUT IN THE BIG, EMPTY BOX?!?!

Monday, October 3, 2011

INDIRECT FEEDBACKFIND CONTENT INSPIRATION IN

FORUM ROOT (10 SECONDS)LEVERAGING GOOGLE ANALYTICS

LET THE CONTENT OF THE PAGE BE YOUR GUIDE

Monday, October 3, 2011

FOSTERING A MORE PERSONAL INTERNET EXPERIENCE 18M unique visitors per month 6.5M ongoing conversations 8.1M members and growing

INSPIRATION IN 10 SECONDS

CHECK YOURFORUM ROOT

Monday, October 3, 2011

FOSTERING A MORE PERSONAL INTERNET EXPERIENCE 18M unique visitors per month 6.5M ongoing conversations 8.1M members and growing

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ANALYTICS - WHERE IS YOUR ACTIVITY?

Monday, October 3, 2011

FOSTERING A MORE PERSONAL INTERNET EXPERIENCE 18M unique visitors per month 6.5M ongoing conversations 8.1M members and growing

VIDEO CONTENT, GEAR, THREADS, AND MORE

RELATE YOURCONTENT

Monday, October 3, 2011

DIRECT FEEDBACKLET USERS TELL YOU

WHAT THEY WANT ENABLE THEM TO

REQUEST MORE WHILE BROWSING

LEVERAGE INCENTIVES

Monday, October 3, 2011

FOSTERING A MORE PERSONAL INTERNET EXPERIENCE 18M unique visitors per month 6.5M ongoing conversations 8.1M members and growing

ASKING YOUR USERS

WHAT DOTHEY WANT?Ask.

Monday, October 3, 2011

FOSTERING A MORE PERSONAL INTERNET EXPERIENCE 18M unique visitors per month 6.5M ongoing conversations 8.1M members and growing

CONTEXTUAL RELEVANCE

RELEVANT EMAILUPDATES

Monday, October 3, 2011

FOSTERING A MORE PERSONAL INTERNET EXPERIENCE 18M unique visitors per month 6.5M ongoing conversations 8.1M members and growing

Reputations systems at their best.

Users are incentivized to not just contribute, but to contribute

content to get others to participate.

Structure around formatting and quality of news submissions.

Users want to be the first to post interesting content.

LET THE USERS BRING IT TO YOU

THE CONTENTTHEY WANT

Monday, October 3, 2011

FOSTERING A MORE PERSONAL INTERNET EXPERIENCE 18M unique visitors per month 6.5M ongoing conversations 8.1M members and growing

CREATING A WIN-WIN

PERSONALIZATIONIN MONETIZATIONUnderstand your users’ motivations and create a win for

both users and advertisers.

Monday, October 3, 2011

POWERUSERSArguably, don’t monetize them - let them participate with as little friction as possible.

Alternatively:

Premium MembershipsGear & Schwag

Monday, October 3, 2011

MODERATEUSERS/REGULARS

Leverage the site’s brand in your sponsorship.

Be as relevant as possible.

Focus on engagement.

Monday, October 3, 2011

SEARCHVISITORSTarget campaigns based on content to improve performance and justify premium pricing.

Lead generation/Affiliate Marketing

Monday, October 3, 2011

QUESTIONS?

SOMETIMES YOUR FRIENDS DON’T HAVE ALL THE ANSWERS

Monday, October 3, 2011