3 steps to painting your marketing strategy canvas
Post on 11-Nov-2014
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3 Steps to Painting Your Marketing Strategy Canvas
Small/Med Tech Co’s
in N.A.
•Funded
•Hi-Volume support
calls
Small/Med Tech Co’s
in N.A.
•Funded
•Hi-Volume Support
Calls
•CE0 – Mid 30’s;
Savvy; 2nd venture
•Awareness –
•Investigate
•Validation
•Salesforce.com
•Remedy
•20+ years in
industry
•Annual subscription
•Implementation
•Yr 1: 100K
•Yr2 500K
•Yr 3 1.500K
•Telemarketing
•Blog•Social
•Events
•Articles
•PR
•Thought Leader
•How-to
•Case studies
•Registrations
•Downloads
•MQLs•SQLs
•Needs Research
•Needs Research
•Spreadsheets
•CRM add-ins
1
•Direct Sales Team
3 2
•Low efficiency
•Low morale
Small/Med Tech Co’s
in N.A.
•Funded
•Hi-Volume Support
Calls
•CE0 – Mid 30’s;
Savvy; 2nd venture
•Awareness –
•Investigate
•Validation
•Salesforce.com
•Remedy
•20+ years in
industry
•Annual subscription
•Implementation
•Yr 1: 100K
•Yr2 500K
•Yr 3 1.500K
•Telemarketing
•Blog•Social
•Events
•Articles
•PR
•Thought Leader
•How-to
•Case studies
•Registrations
•Downloads
•MQLs•SQLs
•Needs Research
•Needs Research
•Spreadsheets
•CRM add-ins •Direct Sales Team
Low efficiency
Low morale
Small/Med Tech Co’s
in N.A.
•Funded
•Hi-Volume Support
Calls
•CE0 – Mid 30’s;
Savvy; 2nd venture
•Awareness –
•Investigate
•Validation
•Salesforce.com
•Remedy
•20+ years in
industry
•Annual subscription
•Implementation
•Yr 1: 100K
•Yr2 500K
•Yr 3 1.500K
•Telemarketing
•Blog•Social
•Events
•Articles
•PR
•Thought Leader
•How-to
•Case studies
•Registrations
•Downloads
•MQLs•SQLs
•Needs Research
•Needs Research
•Spreadsheets
•CRM add-ins •Direct Sales Team
Low efficiency
Low morale
Small/Med Tech Co’s
in N.A.
•Funded
•Hi-Volume Support
Calls
•CE0 – Mid 30’s;
Savvy; 2nd venture
•Awareness –
•Investigate
•Validation
•Salesforce.com
•Remedy
•20+ years in
industry
•Annual subscription
•Implementation
•Yr 1: 100K
•Yr2 500K
•Yr 3 1.500K
•Telemarketing
•Blog•Social
•Events
•Articles
•PR
•Thought Leader
•How-to
•Case studies
•Registrations
•Downloads
•MQLs•SQLs
•Needs Research
•Needs Research
•Spreadsheets
•CRM add-ins •Direct Sales Team
Low efficiency
Low morale Hypothesize
TestMeasure
Learn
3 Steps to Painting Your Marketing Strategy Canvas
Download the Marketing Strategy Canvas athttp://www.marcomproductions.com/canvas.html
@MarcomServices
/Marcom-Productions
/MarcomProductions
/POVWebcast
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