3 steps to painting your marketing strategy canvas
DESCRIPTION
In 2010, Swiss authors Alexander Osterwalder and Yves Pigneur published a book called, “Business Model Generation.” Their framework helps organizations of all sizes to better create, deliver and capture business value. The Marketing Strategy Canvas is an adaptation of their Business Model Canvas. In this Point of View, we look at this simple-to-use tool to facilitate the validation and development of a repeatable marketing and sales model.TRANSCRIPT
3 Steps to Painting Your Marketing Strategy Canvas
Small/Med Tech Co’s
in N.A.
•Funded
•Hi-Volume support
calls
Small/Med Tech Co’s
in N.A.
•Funded
•Hi-Volume Support
Calls
•CE0 – Mid 30’s;
Savvy; 2nd venture
•Awareness –
•Investigate
•Validation
•Salesforce.com
•Remedy
•20+ years in
industry
•Annual subscription
•Implementation
•Yr 1: 100K
•Yr2 500K
•Yr 3 1.500K
•Telemarketing
•Blog•Social
•Events
•Articles
•PR
•Thought Leader
•How-to
•Case studies
•Registrations
•Downloads
•MQLs•SQLs
•Needs Research
•Needs Research
•Spreadsheets
•CRM add-ins
1
•Direct Sales Team
3 2
•Low efficiency
•Low morale
Small/Med Tech Co’s
in N.A.
•Funded
•Hi-Volume Support
Calls
•CE0 – Mid 30’s;
Savvy; 2nd venture
•Awareness –
•Investigate
•Validation
•Salesforce.com
•Remedy
•20+ years in
industry
•Annual subscription
•Implementation
•Yr 1: 100K
•Yr2 500K
•Yr 3 1.500K
•Telemarketing
•Blog•Social
•Events
•Articles
•PR
•Thought Leader
•How-to
•Case studies
•Registrations
•Downloads
•MQLs•SQLs
•Needs Research
•Needs Research
•Spreadsheets
•CRM add-ins •Direct Sales Team
Low efficiency
Low morale
Small/Med Tech Co’s
in N.A.
•Funded
•Hi-Volume Support
Calls
•CE0 – Mid 30’s;
Savvy; 2nd venture
•Awareness –
•Investigate
•Validation
•Salesforce.com
•Remedy
•20+ years in
industry
•Annual subscription
•Implementation
•Yr 1: 100K
•Yr2 500K
•Yr 3 1.500K
•Telemarketing
•Blog•Social
•Events
•Articles
•PR
•Thought Leader
•How-to
•Case studies
•Registrations
•Downloads
•MQLs•SQLs
•Needs Research
•Needs Research
•Spreadsheets
•CRM add-ins •Direct Sales Team
Low efficiency
Low morale
Small/Med Tech Co’s
in N.A.
•Funded
•Hi-Volume Support
Calls
•CE0 – Mid 30’s;
Savvy; 2nd venture
•Awareness –
•Investigate
•Validation
•Salesforce.com
•Remedy
•20+ years in
industry
•Annual subscription
•Implementation
•Yr 1: 100K
•Yr2 500K
•Yr 3 1.500K
•Telemarketing
•Blog•Social
•Events
•Articles
•PR
•Thought Leader
•How-to
•Case studies
•Registrations
•Downloads
•MQLs•SQLs
•Needs Research
•Needs Research
•Spreadsheets
•CRM add-ins •Direct Sales Team
Low efficiency
Low morale Hypothesize
TestMeasure
Learn
3 Steps to Painting Your Marketing Strategy Canvas
Download the Marketing Strategy Canvas athttp://www.marcomproductions.com/canvas.html
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