3 simple ideas for digital marketing success | ed field

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eMarketing event Portlaoise July 2012

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3 steps to digital marketing success

Process1. Discovery2. Facts & insights3. Position/Pitch4. Strategy5. Plans6. Raw material7. Creation8. Marketing

3 steps to digital marketing success

Pitch > Present > Attract

Pitch

Why

Pitch

WhyHow

What

Pitch•Company•Customers•Competitors

3C’s

Present

Present•Connect• Ingredients•Design •Convert

Connect Your hook?

Ingredients BrandCopyImagesVideo

Design

Functional & aesthetic design

Functional & aesthetic design

Functional & aesthetic design

Functional & aesthetic design

Convert

Present•Connect• Ingredients•Design •Convert

Attract

Attract•Marketing strategy – one!• Select your tactics – just a few• Search marketing - foundation• Share & converse - opportunity

Simple“Making the simple

complicated is commonplace;

Simple“Making the simple

complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity”

Charlie Mingus (Musician)

3 step to digital marketing success

Pitch > Present > Attract

Ed Field1890-927-800edfield@diginomarketing.comwww.diginomarketing.com

Ed Field1890-927-800edfield@diginomarketing.comwww.diginomarketing.com

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