3 colours rule - fashion business book - chapter 8

CHAPTER 8: HOW TO REACH POTENCIAL CLIENTS?

YOUR AUDIENCE:If my target audience is the modern woman, she shops, she exercises, she loves the SPA, she goes to beauticians, she has a hair stylist, etc.Therefore, I have given 6 ways to reach your potential clients. Advertise with channels that target this audience.

ASSOCIATE YOURSELF WITH RECOGNISED BRANDS PARTNER:Working Designers; put their name on your portfolio to raise your status.

OFFER SUPPORT:The more support you can offer to clients and potential clients, the easier it will be for them to remember you

or reference to a friend when time comes.

CREATE A BUSINESS REFERRAL STRATEGY:Networking with potential business partners is an excellent way to develop a referral strategy.

Offer support and see if they can support you back. 

TEAM UP WITH OTHER BUSINESSES:Partnering with a business that offers a different service but with the same target audience is the perfect way

to expand your customer base.

LET YOUR CUSTOMERS SPREAD THE WORD ABOUT YOU: If your clients love you, ask them to spread the word. It won’t cost anything and it will make them happy to

return the favour. Don’t underestimate the power of word of mouth.It is the most effective path to potential customers.

To read a full version of our Fashion Business Book, visit our website: www.3coloursrule.com

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